Marketing ARCHIVE

A Market in Bloom  Apr 01, 2001 9:30 PM By Moira Cotlier

The overall gardening products market has grown nearly 50% between 1996 and 1999 Between 1996 and 1998, according to the NGA, the number of households

WEB SUCCESS in 10 easy steps  Apr 01, 2001 9:30 PM By Larry Martine

The annals of e-commerce history will remember the year 2000 as the year that should have been. According to research firm Webmergers.com, at least 210

Double the treasure  Apr 01, 2001 9:30 PM By MCM staff

Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the

Eddie Bauer Approaches CRM Through Channel Motivation Process  Mar 28, 2001 10:30 PM By Melissa Dowling

Oak Brook, IL–With a catalog, a retail chain, and a Website, apparel marketer Eddie Bauer has taken a closer look at customer relationship management

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

For Brookstone, an EAI System Is Hard to Find  Mar 15, 2001 10:30 PM By Paul Miller

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has

CATALOG AGE Benchmark 2001 on Operations  Mar 15, 2001 10:30 PM By MCM staff

Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel

Expansion Brews at Barnie’s Coffee  Mar 15, 2001 10:30 PM By Mark Del Franco

After more than 20 years in business, cataloger/retailer Barnie’s Coffee & Tea Co. still suffers from an identity crisis. Most people confuse us with

MULTIPLE CHANNELS ONE SYSTEM  Mar 01, 2001 10:30 PM By Ernie Schell

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channelsIn the good old

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel






© 2014, Access Intelligence, LLC. All rights reserved.