Marketing ARCHIVE

Around the World in 80 Ways  Feb 01, 2001 10:30 PM By Rebecca Gibson

Your reps may not be like Phileas Fogg, but they can still explore new customer service territory with maps that guide them through every step of the

The Cybercritic: Chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

This month the Cybercritic looks at chocolatiers. See’s Candies Reviewed Dec. 8, 9 a.m., Explorer 5.0, www.sees.com Overall rating: 6.1 Brand identification:

talking heads  Jan 01, 2001 10:30 PM By Steve Banker

“What is the top fulfillment concern or challenge that e-merchants face?”It’s integration. What people are trying to do around fulfillment is to get to

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?

TOP OF THE HEAP  Jan 01, 2001 10:30 PM By Jeff Wiles

Follow these principles to ensure that customers get royal treatment, whether you are a third-party services provider or an e-merchant seeking top-to-bottom

PFS Web  Jan 01, 2001 10:30 PM By MCM staff

PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

A Gap in the Channels  Jan 01, 2001 10:30 PM By MCM staff

Recent print advertisements for The Gap proclaimed “Holiday is here.” If you read the fine print at the bottom of the ad, under the photo of four beautiful

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Plug and Play? Not yet, although retailers wish they could. Ideally, a customer would be able to buy anything from anywhere – a brick-and-mortar store,






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