Marketing ARCHIVE

CROSS-CHANNEL MARKETING GLOSSARY  May 16, 2000 8:40 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

EMAIL GLOSSARY  May 16, 2000 6:55 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

Ha-Lo bets big on the Web  May 01, 2000 9:30 PM By Diane Cyr

The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value

Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS  May 01, 2000 9:30 PM By Curt Barry

Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only

STRATEGIES: ONE BIG SECRET  Apr 01, 2000 10:30 PM By Mark Del Franco

Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly

Portal power: Industry-specific portals offer an alternative to going it alone  Apr 01, 2000 10:30 PM By Bob Woods

Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional

MULTICHANNEL MARKETING: Wine Enthusiast hooks up  Apr 01, 2000 10:30 PM By Paul Miller

Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for

Replacing the Missing Link  Apr 01, 2000 10:30 PM By Curt Barry

On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

A Cornerstone by any other name…  Mar 01, 2000 10:30 PM By John Greenberger

This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our






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