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Marketing ARCHIVE

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

MULTIPLE CHANNELS ONE SYSTEM  Mar 01, 2001 10:30 PM By Ernie Schell

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channelsIn the good old

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

The Cybercritic reviews chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of

the lowdown on…payment processing packages  Feb 01, 2001 10:30 PM By Leslie Goff

PAYMENT PROCESSING SYSTEMS Should you outsource or buy your own? Real-time or offline? Here’s everything you need to know when considering your payment

Testing… one, two, three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after

When Dinosaurs Fly  Feb 01, 2001 10:30 PM By MCM staff

Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

Around the World in 80 Ways  Feb 01, 2001 10:30 PM By Rebecca Gibson

Your reps may not be like Phileas Fogg, but they can still explore new customer service territory with maps that guide them through every step of the

working gear  Feb 01, 2001 10:30 PM By Ernie Schell

CRM software makes medium irrelevant in contact centers; Web-enables legacy apps Gathering of the Clans What technology weaves disparate components -






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