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Marketing ARCHIVE

PFS Web  Jan 01, 2001 10:30 PM By MCM staff

PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?

talking heads  Jan 01, 2001 10:30 PM By Steve Banker

“What is the top fulfillment concern or challenge that e-merchants face?”It’s integration. What people are trying to do around fulfillment is to get to

THAT’S WHY IT’S CALLED THE WORLD WIDE WEB  Dec 01, 2000 10:30 PM By MCM staff

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days

It’s a Small e-World After All  Dec 01, 2000 10:30 PM By Leslie Goff

A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.

A Million Mailer March?  Dec 01, 2000 10:30 PM By Sherry Chiger

Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had

PFS Web  Nov 01, 2000 10:30 PM By MCM staff

PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,

The blurring of party lines  Nov 01, 2000 10:30 PM By Mark Del Franco

Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state

FINANCE Taking back the Web  Nov 01, 2000 10:30 PM By Mark Del Franco

As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests






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