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Marketing ARCHIVE

Live from List Vision: Internet Changes List Business  Aug 05, 2005 5:45 PM By Jim Emerson

(Direct) New York–Online direct marketing is growing faster than the list business is keeping up. Can-Spam e-mail list regulations and Internet service providers are shaping the future of the list business.

Beating the category killers  Aug 01, 2005 9:30 PM By Margery Weinstein

Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices

6th annual i.merchant awards  Aug 01, 2005 9:30 PM By MCM staff

When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue

Co-ops kick it up a notch  Aug 01, 2005 9:30 PM By Mark Del Franco

Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage

Speaking to the Hispanic market  Aug 01, 2005 9:30 PM By MCM staff

Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And

Click-to-Callback Eases Multichannel Operations  Jul 28, 2005 1:43 AM By Rama Ramaswami

Your Web sales are doing great, but like many retailers, you

What You Can Learn from “The Fantastic Four”  Jul 13, 2005 7:35 PM By Debra Ellis

The movie

Lights, Camera, Campaign!  Jul 01, 2005 9:30 PM By MCM staff

Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making

CDW launches Biz Tech magazine  Jul 01, 2005 9:30 PM By Heather Retzlaff

Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.

It’s raining discounts  Jul 01, 2005 9:30 PM By Sherry Chiger

In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.






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