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Marketing ARCHIVE

Short Takes  Jun 01, 2001 9:30 PM By MCM staff

Hard landing for retailers; e-tail rouge; some noir; pay more for phone services

Don’t miss the Catalog Power Forum  May 29, 2001 9:30 PM By MCM staff

Join the top executives of Black Box, Brylane, Fingerhut, Newport News, and Catalog City at the Annual Catalog Conference Power Forum, June 5.

On the Scene at Jupiter Retailing Forum: Customization Means Conversion  May 23, 2001 9:30 PM By MCM staff

Chicago–”Overhyped and underdelivered” is how Bill Bass, senior vice president of e-commerce and international for Lands

On the Scene at Jupiter Retailing Forum: Customization Means Conversion  May 23, 2001 9:30 PM By MCM staff

Chicago–”Overhyped and underdelivered” is how Bill Bass, senior vice president of e-commerce and international for Lands

Texas Wineries Push to Legalize Direct-to-Consumer Shipping  May 02, 2001 9:30 PM By MCM staff

Austin, TX

working gear  May 01, 2001 9:30 PM By MCM staff

Pick It Up Imagine having picking accuracy guaranteed 100%. Westbrook, ME-based FastPic Systems claims that its new FastPic4 advanced inventory management

Lashback  May 01, 2001 9:30 PM By Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON  May 01, 2001 9:30 PM By Moira Cotlier

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel

talking heads  May 01, 2001 9:30 PM By MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

CUSTOMER CARE: Getting with the (Loyalty) Program  May 01, 2001 9:30 PM By MCM staff

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s






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