Marketing ARCHIVE

The big stories of the ’90s  Jan 01, 1999 10:30 PM By MCM staff

It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back

The annual best and worst catalog copy  Jan 01, 1999 10:30 PM By Herschell Gordon Lewis

For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because

A fulfilling opportunity  Jan 01, 1999 10:30 PM By Mark Del Franco

As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end

The bottom line in ’99  Dec 01, 1998 10:30 PM By Peter Girard

Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown

A license to profit  Nov 01, 1998 10:30 PM By MCM staff

The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers

A home run market  Nov 01, 1998 10:30 PM By Paul Miller

Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction

A French catalog connection  Oct 01, 1998 9:30 PM By MCM staff

How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing

The art of the deal  Oct 01, 1998 9:30 PM By Lynn Dougherty

Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is

The Black Dog, Summer 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

You don’t have to be a dog lover or a fan of Martha’s Vineyard to fall for The Black Dog catalog. Even if you’ve never set foot in the island’s Black

A nonprofit catalog quandary  Sep 01, 1998 9:30 PM By MCM staff

Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,






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