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Marketing ARCHIVE

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

For Brookstone, an EAI System Is Hard to Find  Mar 15, 2001 10:30 PM By Paul Miller

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has

CATALOG AGE Benchmark 2001 on Operations  Mar 15, 2001 10:30 PM By MCM staff

Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel

Expansion Brews at Barnie’s Coffee  Mar 15, 2001 10:30 PM By Mark Del Franco

After more than 20 years in business, cataloger/retailer Barnie’s Coffee & Tea Co. still suffers from an identity crisis. Most people confuse us with

Talking Heads  Mar 01, 2001 10:30 PM By MCM staff

“What three retail trends do you foresee for 2001?” I don’t have a crystal ball, but my guess is that the economy is going to be soft this year. As for

Short Takes  Mar 01, 2001 10:30 PM By David Pluviose

Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM.

PC Sales Byte the Dust  Mar 01, 2001 10:30 PM By Moira Cotlier

Programmer’s Paradise has seen a shift in buying habits among its core audience of software developers.Without question, computer manufacturers have been

Allocating the Sale  Mar 01, 2001 10:30 PM By Moira Cotlier

Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple

PC Sales Byte the Dust  Mar 01, 2001 10:30 PM By Moira Cotlier

Programmer’s Paradise has seen a shift in buying habits among its core audience of software developers. Without question, computer manufacturers have

Working Gear  Mar 01, 2001 10:30 PM By MCM staff

Material handling problems got you down? This Web site could give you a lift. Salt Lake City-based ESKAY Corporation developed its www.mhinfo.com portal






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