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Marketing ARCHIVE

Cataloging  Jun 09, 2005 8:49 PM By MCM staff

Catalog Age Research Back to Multichannel Research Store Catalog Age’s 2005 Operations Benchmark Report Catalog Age’s 2005 Operations Benchmark Catalog Age’s Benchmark: Marketing NEW 2005 STUDY! Catalog Age’s 2005 Benchmark: Marketing Catalog Age’s …

Talking E-mail with Bill Nussey  Jun 02, 2005 1:37 AM By Sherry Chiger

Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation

Minding the Store  Jun 01, 2005 9:30 PM By Jeff Morris

As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.

The Art of Relocating  Jun 01, 2005 9:30 PM By MCM staff

Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and

Picking the right one  Jun 01, 2005 9:30 PM By Liz Kislik

In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.

Live from ACC: Power Forum Packs a Punch  May 24, 2005 8:05 AM By Rama Ramaswami

Multichannel marketers gained a wealth of insights and practical techniques at yesterday

Taking Inventory of Database Marketing Capabilities  May 16, 2005 7:46 PM By MCM staff

Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system

American Blinds is in the house  May 15, 2005 9:30 PM By John Fischer

Plymouth, MI-based American Blinds is adding a twist to the shop-at-home concept. The home decor cataloger partnered with Orange, CA-based Budget Blinds

On-track online  May 15, 2005 9:30 PM By Margery Weinstein

It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive

Focusing on the Feds  May 15, 2005 9:30 PM By Mark Amtower

Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,






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