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Marketing ARCHIVE

Consider the source  May 15, 2005 9:30 PM By Mark Del Franco

When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include

Action Bag sees the beauty of alliances  May 15, 2005 9:30 PM By John Fischer

Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty

Coldwater’s e-deliverability boost  May 15, 2005 9:30 PM By Mark Del Franco

Women’s apparel merchant Coldwater Creek sends the 2.5 million customers on its e-mail file roughly two e-mails a month. But a year ago nearly 30% of

The New Realities of Multichannel  May 15, 2005 9:30 PM By MCM staff

By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations

Survey says: research works  May 15, 2005 9:30 PM By Margery Weinstein

Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective

A is for advocacy  May 15, 2005 9:30 PM By Rama Ramaswami

Just when you thought you’d mastered CRM, push/pull marketing, relationship marketing, dynamic selling, and whatnot, along comes another buzzword to wrap

Bear Creek makes the call  May 15, 2005 9:30 PM By John Fischer

Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry

On the Campaign Trail  May 15, 2005 9:30 PM By MCM staff

Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep

In the Pink  May 15, 2005 9:30 PM By Sherry Chiger

When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit

The Road to Riches  May 15, 2005 9:30 PM By Barbara Arnn

From Flash animation to video to drag-and-drop, new Web technology can provide more-dynamic online shopping experiences and more depth of information






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