Marketing ARCHIVE

4 Ways Data-Driven Personalization Will Improve Your Business  Oct 13, 2015 12:21 PM By Jon Noronha

Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.

Week In Review: It’s a Free for All for  Oct 09, 2015 6:24 PM By MCM Staff has made a few splashes since the members-only marketplace officially launched 11 weeks ago. And word came this week that eliminated its $50 membership fee. Here’s a look at founder Marc Lore’s bold move, and the rest of the news that shaped the industry this week.

Get Ready for Black Friday and Cyber Monday Week 2015  Oct 09, 2015 11:55 AM By Daniela Forte

Black Friday and Cyber Monday Week isn’t too far away, so what can we learn from holiday 2014 when it comes to email performance that we can take with us as we enter holiday 2015?

Finish Line Introduces Exclusive Experience with Puma  Oct 09, 2015 11:32 AM By Daniela Forte

The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at

Shoe Carnival Scales Local Search Marketing  Oct 09, 2015 11:24 AM By Daniela Forte

Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.

NRF Says Holiday Ecommerce Sales to Increase 6% to 8%  Oct 08, 2015 9:43 AM By MCM Staff

NRF is forecasting online sales to increase between 6% and 8% to as much as $105 billion. See what other projections NRF made for the holidays.

Is Amazon the Search Engine for Online Shopping?  Oct 06, 2015 11:28 AM By Daniela Forte

Amazon’s dominance in the ecommerce market continues to grow rapidly over competitors, top search engines, and online retailers. See whether Amazon is the search engine for online shopping.

What Merchants Need to Know About Affiliate Fraud  Oct 05, 2015 1:57 PM By Kirsty Tull

As with ecommerce in general, merchants who prioritize fraud prevention and detection will benefit the most from affiliate marketing relationships, while those who don’t do their research are putting their revenue stream, reputation and banking relationships at risk.

Fighting Comp Sales for the Holidays  Oct 05, 2015 9:57 AM By Arthur

Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.

Week in Review: Staples Won’t Open Doors on Thanksgiving Day  Oct 02, 2015 12:00 PM By MCM Staff

And the first Christmas shoe of the 2015 holiday season has dropped… Staples has announced will not be open on Thanksgiving Day. I mean, really, a retail store not open on Thanksgiving Day? That’s sacrilege! I’m kidding, of course. This whole phenomenon of retailers opening their doors on Thanksgiving Day so shoppers could beat the Black […]

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