MULTICHANNEL MERCHANT » MARKETING
MarketingApr 26, 2016 2:20 PM By Zeke Hamdani
In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?
MarketingApr 21, 2016 3:33 PM By Lori Mitchell-Keller
When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?
MarketingApr 21, 2016 10:56 AM By Susan Wall
Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.
MarketingApr 20, 2016 4:17 PM By MCM Staff
Wayfair Inc. an online destination for home furnishings and décor, announced a partnership with Porch.com, a home services platform for homeowners and home professionals. See what the is partnership will mean for both Wayfair and Porch.com.
MarketingApr 20, 2016 2:33 PM By Theresa O'Neil
Before making a purchase decision, shoppers often turn to online reviews to hear the opinions of others who have already purchased the product in question.
MarketingApr 20, 2016 12:00 PM By Scott McLaren
You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.
MarketingApr 18, 2016 1:10 PM By Traci Will
A strategic online advertising initiative, when executed correctly, can be the most impactful marketing spend a retailer can invest in, for several reasons. Here are several tips to think about with your digital advertising.
MarketingApr 18, 2016 12:06 PM By Tim Parry
The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments. Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service. Reardon was named Macy’s Chief Marketing Officer in February 2012. She leads Macy’s multi-faceted […]
MarketingApr 07, 2016 4:18 PM By MCM Staff
maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign. See what results Godiva garnered working with Zmags.
MarketingApr 06, 2016 5:10 PM By MCM Staff
Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.
by Pau Sabria
Posted 2 days ago
Posted 2 days ago