MULTICHANNEL MERCHANT » MARKETING
MarketingMar 21, 2016 1:21 PM By Daniela Forte
The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs.
MarketingMar 21, 2016 11:21 AM By Doug Baldasare
Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. Here are five reasons retailers should embrace reciprocity marketing.
MarketingMar 18, 2016 9:41 AM By MCM Staff
Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.
MarketingMar 17, 2016 5:08 PM By Daniela Forte
Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.
MarketingMar 15, 2016 1:55 PM By Daniela Forte
Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.
MarketingMar 15, 2016 11:00 AM By Daniela Forte
Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.
MarketingMar 10, 2016 3:14 PM By MCM Staff
Ending months of speculation, Amazon says it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while taking a 20% stake in the Ohio company. This gives Amazon a significant boost in its air freight capacity, as much as 15%, and signals to the major carriers it is eager to control more of its logistics destiny.
MarketingMar 07, 2016 7:05 AM By Margie Kupfer
As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.
MarketingMar 04, 2016 2:14 PM By Arthur Schopp
Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.
MarketingMar 04, 2016 1:59 PM By Zeke Hamdani
In a market where your most valuable customers are omnichannel, how integrated is your membership program? Here are some tips that will make your customers be happy members of your brand.
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by Curt Barry
Posted 7 days ago