Marketing ARCHIVE

Oracle to Acquire Maxymiser  Aug 20, 2015 3:40 PM By MCM Staff

Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.

Week in Review: Is an Exclusive Tmall Deal a Good Move for Macy’s?  Aug 15, 2015 10:42 AM By MCM Staff

Macy’s is heading East… to China. The department store retailer has formed a joint venture with Fung Retailing Limited and will have its own online store on Alibaba’s Tmall Global platform. But is exclusivity good or bad for Macy’s, or any brand?

B2B Ecommerce Can’t Completely Copy its B2C Counterparts  Aug 12, 2015 7:40 AM By Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

Week in Review: Is Back to School Still Cool?  Aug 09, 2015 9:26 AM By MCM Staff

Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.

Does Your Website Need to Go On a Diet?  Aug 05, 2015 11:15 AM By Daniela Forte

Websites are getting fatter and the extra weight could impact your business. See what factors are contributing to the obesity of your website and how to prevent it.

Don’t Just Personalize Customer Experiences, Localize Them  Aug 04, 2015 11:07 AM By Kirsty Waller

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.

How Ballard Designs Drives Sales and Rewards Loyal Fans  Aug 03, 2015 1:49 PM By Daniela Forte

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.

Jet Sets Bold Goal of $20 Billion by 2020  Aug 03, 2015 1:24 PM By Mike O'Brien

Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.

Retail Bloopers and the Role of Attribution in Delivering an Omni Experience  Aug 03, 2015 10:45 AM By Deepa Sureka

Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

© 2015, Access Intelligence, LLC. All rights reserved.