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MULTICHANNEL MERCHANT » MARKETING
MarketingJul 06, 2015 3:10 PM By Neal Kaiser
Nothing cuts through market clutter like a strong brand identity that customers understand and respond well to. Here are 5 steps to help you get there.
MarketingJul 03, 2015 8:26 AM By MCM Staff
It’s not often that Presidential candidates make the pages of Multichannel Merchant. It’s also not often that Donald Trump follows through with his promise to run for President.
MarketingJul 01, 2015 3:00 PM By Mike O'Brien
Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.
MarketingJul 01, 2015 1:05 PM By Daniela Forte
Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today.
MarketingJun 30, 2015 3:39 PM By Daniela Forte
OverstockArt.com has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.
MarketingJun 26, 2015 2:27 PM By MCM Staff
The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag. Here’s more about that, and a look at the rest of this week’s news, commentary and events.
MarketingJun 26, 2015 9:54 AM By Richard Isaac
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
MarketingJun 25, 2015 9:37 AM By Daniela Forte
Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.
MarketingJun 24, 2015 2:38 PM By Daniela Forte
While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.
MarketingJun 24, 2015 1:27 PM By Daniela Forte
Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.