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Marketing ARCHIVE

Automating Authenticity: Use Marketing Automation To Help Customers Convert  Apr 26, 2016 2:20 PM By Zeke Hamdani

In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?

Eat & Tweet: Dishing on Memorable Moments  Apr 21, 2016 3:33 PM By Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.

Wayfair Partners with Porch.com  Apr 20, 2016 4:17 PM By MCM Staff

Wayfair Inc. an online destination for home furnishings and décor, announced a partnership with Porch.com, a home services platform for homeowners and home professionals. See what the is partnership will mean for both Wayfair and Porch.com.

3 Tips for Capturing Gift Givers in Your Review Strategy  Apr 20, 2016 2:33 PM By Theresa O'Neil

Before making a purchase decision, shoppers often turn to online reviews to hear the opinions of others who have already purchased the product in question.

Turning CRM Ideas Into Action  Apr 20, 2016 12:00 PM By Scott McLaren

You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.

How Proper Preparation Can Maximize Your Digital Advertising Campaign  Apr 18, 2016 1:10 PM By Traci Will

A strategic online advertising initiative, when executed correctly, can be the most impactful marketing spend a retailer can invest in, for several reasons. Here are several tips to think about with your digital advertising.

Help Wanted: Macy’s, Kohl’s & Old Navy Look for New Marketing Heads  Apr 18, 2016 12:06 PM By Tim Parry

The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments. Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service. Reardon was named Macy’s Chief Marketing Officer in February 2012. She leads Macy’s multi-faceted […]

Godiva Chocolatier Increases Creative Output 380% With Zmags  Apr 07, 2016 4:18 PM By MCM Staff

maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign. See what results Godiva garnered working with Zmags.

Newegg Teams with Facebook Messenger to Enhance Ecommerce Customer Support  Apr 06, 2016 5:10 PM By MCM Staff

Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.






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