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Marketing ARCHIVE

4 Tips to Beat Amazon’s Price Advantage  Aug 06, 2014 6:14 AM By Kristin Muhlner

It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.

Why Manufacturers Can No Longer Afford to Wait to Sell Direct to Customer  Aug 05, 2014 5:08 PM By Alex Becker

Despite the selling advantages and business opportunities associated with going direct, many manufacturers are still reluctant to jump in for fear of alienating their traditional channel partners. Contrary to the lingering myths, however, DTC does not harm channel partnerships—in many cases it strengthens them.

How to Effectively Use Social Media for Your Brand  Jul 31, 2014 3:42 PM By Daniela Forte

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.

Social Media is Driving Customer Engagement  Jul 30, 2014 10:11 AM By Daniela Forte

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

A Sparkling Social Engagement  Jul 30, 2014 9:46 AM By Tim McMullen

Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.

How To Survive The Holiday Season: Become Your Customer’s Best Friend  Jul 29, 2014 9:44 PM By Jay Henderson

Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”

Collaborating with Customers Can Mean Big Business  Jul 27, 2014 9:48 PM By Jeannie Walters

Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.

Holiday Planning: Easy as a Day at the Beach  Jul 27, 2014 2:52 PM By Jim Davidson

It can be a struggle for ecommerce marketers to simply start your holiday planning, especially when you are likely more focused on trying to squeeze in one more trip to the beach. The fact is, you need to start your holiday planning now.

How an Ecommerce Presence Helped Tacoma Screw Grow  Jul 23, 2014 10:27 AM By Tim Parry

An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.

SEM Tops Online Retail Customer Acquisition Tactics  Jul 22, 2014 3:07 PM By MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others






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