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MULTICHANNEL MERCHANT » MARKETING
MarketingJan 21, 2015 9:49 AM By Mike O'Brien
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
MarketingJan 20, 2015 11:16 AM By Tim Parry
JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.
MarketingJan 19, 2015 4:08 PM By Robert Glazer
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.
MarketingJan 15, 2015 2:55 PM By James Koons
With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.
MarketingJan 11, 2015 9:42 AM By Tim Parry
Consumers were concerned about 2013 holiday season issues that kept last-minute deals from getting to their doorsteps.
MarketingJan 10, 2015 4:29 PM By Andy Zimmerman
Online retailers are in urgent need of strategies to help reduce website churn and convert visitors to buyers. Here’s how personalizing the experience can help.
MarketingJan 10, 2015 4:06 PM By Mark Amtower
Over the past decade we have seen a shift, and those companies not carrying any government contracts are seeing the percentage of their federal sales via the charge card shrink. This does not mean that if you don’t have a contract you will lose all your federal sales. But what can you do to stem the shrinkage?
MarketingJan 08, 2015 4:35 PM By Daniela Forte
Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.
MarketingJan 06, 2015 5:11 PM By Daniela Forte
More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen.
MarketingJan 06, 2015 4:50 PM By Daniela Forte
The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.