Subscribe


 

Marketing ARCHIVE

1-800-Flowers.com Allows Customers to Order on Amazon Alexa  Apr 28, 2016 10:56 AM By Daniela Forte

1-800-Flowers announced it will offer customers the option to order floral gifts using Amazon Alexa on the Echo, Echo Bot, Amazon Tap and Fire TV, just in time for Mother’s Day. See how 1-800-Flowers.com will benefit from using Amazon Alexa.

Vibes WalletAds Offers Frictionless Experience for Pep Boys  Apr 28, 2016 10:28 AM By Daniela Forte

Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. See how Vibes WalletAds helped Pep Boys with their business.

Duluth Trading Company Selects Demandware Commerce Platform  Apr 28, 2016 10:20 AM By MCM Staff

Duluth Trading Company has select Demandware’s cloud-based ecommerce platform to optimize its digital and omnichannel growth strategies.

Search Data Reveals What Millennial Moms Want For Mother’s Day  Apr 26, 2016 5:40 PM By MCM Staff

Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.

Automating Authenticity: Use Marketing Automation To Help Customers Convert  Apr 26, 2016 2:20 PM By Zeke Hamdani

In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?

Eat & Tweet: Dishing on Memorable Moments  Apr 21, 2016 3:33 PM By Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.

Wayfair Partners with Porch.com  Apr 20, 2016 4:17 PM By MCM Staff

Wayfair Inc. an online destination for home furnishings and décor, announced a partnership with Porch.com, a home services platform for homeowners and home professionals. See what the is partnership will mean for both Wayfair and Porch.com.

3 Tips for Capturing Gift Givers in Your Review Strategy  Apr 20, 2016 2:33 PM By Theresa O'Neil

Before making a purchase decision, shoppers often turn to online reviews to hear the opinions of others who have already purchased the product in question.

Turning CRM Ideas Into Action  Apr 20, 2016 12:00 PM By Scott McLaren

You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.






© 2016 Access Intelligence, LLC – All Rights Reserved.