MULTICHANNEL MERCHANT » MARKETING
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.
I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.
Genco Marketplace re-launches its online direct-to-consumer store – NoBetterDeal.com. The new online store has enhancements that improve the user experience for bargain shoppers.
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
Fiona Dias, chief strategy officer for ShopRunner, told Forbes the partnership will launch at the end of the year, making it easier for consumers in China to buy American brands.
Amazon announced the launch of its Wearable Technology Store last week, which features the latest in wearable technology and research wearable devices.