MULTICHANNEL MERCHANT » MARKETING
No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.
A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.
Are you thinking about expanding globally into China with your brand? There may be some things you will want to think about before entering into the Chinese market with your business.
The fourth quarter of 2013 saw growth for paid search, according to two separate industry reports. The holiday shopping season saw an increase in retail transactions of 26%, and retail revenue rose 34% on Thanksgiving and 24% on Black Friday.
Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.
Mobile technology has not only increased the effectiveness of the survey – it also reshaped the way we build our surveys.
By mining the social web, Leadspace helps B2B marketers and sales teams accurately predict company purchase intent.
As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app.
Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.
Is your product or service something that translates well into other cultures? If the answer is yes and you’re ready to take on the challenge of expanding globally, your next step is to plan how you’ll roll out ecommerce operations worldwide. The following six tips can help you achieve a successful launch