MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 29, 2016 1:38 PM By Tim Parry
Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.
MarketingFeb 26, 2016 8:53 PM By Tim Parry
Those who know me well know that a free t-shirt is the way to my heart. So eTail West 2016 was my first chance of the year at getting a new wardrobe. But here’s why I can’t remember two of the vendors I got gear from, even though they may have had the coolest t-shirts at the show…
MarketingFeb 25, 2016 4:02 PM By Louisa Rupp
This year, retailers are putting a stake in the ground by creating continuous shopping experiences, whether the checkout lane is a couch or store aisle. Here are four trends retailers should look out for in 2016.
MarketingFeb 25, 2016 2:45 PM By MCM Staff
UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.
MarketingFeb 22, 2016 1:38 PM By Daniela Forte
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
MarketingFeb 17, 2016 2:14 PM By Daniela Forte
Product ecommerce videos saw an exciting year in 2015 with mobile stealing the show for videos. This infographic by Invodo recaps some of the year top results with product video.
MarketingFeb 11, 2016 10:09 PM By MCM Staff
Operating from Philadelphia, Elite SEM’s Shopping & Feed Division manages a number of different services including Google Shopping and Bing Shopping, Data Feed Management, and Comparison Shopping Engines (CSEs) for clients that feature anywhere from a few thousand to tens of millions of products in online stores.
MarketingFeb 11, 2016 2:45 PM By MCM Staff
Americaneagle.com has launched a website for Aspen Tea Company on the ROC Commerce platform.
MarketingFeb 11, 2016 1:31 PM By Daniela Forte
This Valentine’s Day consumers will spend $18.9 billion, with men spending $190 on average, doubling what women spend. See how you can benefit from consumer spending during the holiday of love.
MarketingFeb 11, 2016 1:14 PM By MCM Staff
Amazon has taken another step in its march toward world dominance, as it plans to create a global shipping and logistics operation. See what the plans are for the ecommerce marketplace.