Mastering Mobile Email Part 3: Contextual Optimization

Aug 21, 2013 4:14 PM  By

Set of color touchscreen smartphonesThis is the third and final installment of a three part gallery series from Movable Ink on how to master the art of contextual optimization with mobile emails. To read part one, Template and Design, click here, and two read part two, Crosschannel Integration, click here.

One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting, according to Moveable Ink, and messages can now be tailored to suit the needs to the consumer based on location, weather, and even device used.

Here are five ways you can optimize your emails based on the real-time context of your mobile customers: