Mastering Mobile Email Part 3: Contextual Optimization

Aug 21, 2013 4:14 PM  By

Optimize Your Creative for Different Mobile Devices

Radio_Shack_Mobile_EmailThe creative sent to consumers should be based on which mobile device is being used to open the email. Electronic retailer, RadioShack, mastered this technique by when it sent a message that teamed up the device used to open the email with products sold in store or online.  In other words, if the email was opened with an iPhone, then the content of the email promoted the sale of iPhone accessories.