Mastering Mobile Email Part 3: Contextual Optimization

Aug 21, 2013 4:14 PM  By

Promote Device-Specific App Downloads

StarbucksIn Mastering Mobile Email Part 2: Crosschannel Integration, the importance of promoting and linking your own retail app within your messages was discussed. But you don’t have to stop there; you can also promote your own app in real-time call to actions geared toward what type of device was used to open the email.