Mastering Mobile Email Part 3: Contextual Optimization

Aug 21, 2013 4:14 PM  By

Target Your Message on Current Weather Conditions

Weather_Email_MessageA great creative is one that meets the user where they are at the moment the email is opened. You want to engage with shoppers and create a connection with them. As an example, if you know your reader lives in New York City include a 3-day weather forecast in your message with content referring to the upcoming weather in that region.