Mastering Mobile Email Part 3: Contextual Optimization

Aug 21, 2013 4:14 PM  By

Embed Videos into the Email

Mobile_VideoEmbedding video in an email is important and according to a recent Movable Ink blogpost, it can increase the duration of time that a subscriber reads your email, increases the likelihood of email sharing/forwarding, increases conversation rates, and can increase the size of the orders in general.  When embedding a video in your mobile email, device-targeting should be used to ensure mobile email recipients enjoy the best possible video-in-email experience available to them at time of open.

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203)899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.