Mastering Mobile Email: Template and Design

Aug 09, 2013 10:43 AM  By

Put Primary Call to Actions Above the Fold

PetcoFollow a vertical hierarchy, and place your most important call-to-action above-the-fold – i.e., the part of the email template that is immediately viewable when opened on a mobile screen. For a one-stop guide to mobile screen sizes see this list here.

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