Metrics Articles in MCMMetrics That Matter to Your E-Commerce SiteFor the most part, the metrics that matter for your e-commerce site are the same as or similar to metrics that were around long before “click to buy” became a familiar phrase. There are, though, a few twists of which you should be aware.... Metrics for Managing Your Co-op Database CirculationFor most mailers, understanding the cooperative databases is a big part of managing a catalog’s circulation, as the databases have become a larger and larger part of the prospect universe.... E-mail Metrics That MatterE-mail metrics have been subject to changes in fashion during the past 10 years. For instance, open rates were once a killer metric. But as e-mail inbox providers increasingly block HTML — the graphics that also allow senders to know when an e-mail gets opened — open rates are becoming devalued as a metric.... The Top 5 Metrics for Your BusinessEach functional area of your company should have a set of key measurements that you can review frequently to take the pulse of the business and assess for early signs of trouble or opportunity. If you don't already monitor key metrics on a regular basis, you can start now. ... The Four Key Metrics for Predicting SalesResponse metrics are more than just a measure of how your most recent mailing performed. They are also your most powerful, predictive tools as a direct marketer.... The Sweet Metrics of SuccessAny cataloger that has branched off into brick-and-mortar retailing knows that retail is a “fundamentally different kind of business, requiring different performance metrics... Examining the Realities: An Analysis of Today’s Call Center MetricsIn recent years, much interest has focused on the adoption of business intelligence (BI) tools to improve the management of contact centers, and provide deeper insight into how these complex systems work (or sometimes don’t work!). But it’s important to realize that BI tools are only as useful as the level of expertise in the domain-specific metrics that are available. ... |
Metrics Studies and TrendsIn Search Metrics, ROI Is Often MIATwo related surveys on the way search marketers handle their metrics, specifically in calculating the return on investment (ROI), and more specifically the ROI on search engine optimization.... DoubleClick: E-Mail Metrics ImprovingDespite growing concerns about over-e-mailing and the proliferation of spam, e-mail performance metrics remain stable, according to marketing tools provider DoubleClick.... Live from Shop.org: Monday Morning MetricsIn the Shop.org session “Which Numbers Do Multichannel Retailers Look At Each Monday Morning” here on Oct. 11, experts detailed some of the metrics marketers should pore over every Monday.... Metrics Resources on the WebShop.comOne-stop shopping for your metrics needs... Knowledgestorm.comIT and Business Technology and Topics Online... Metsig.orgThe Mission of the Metrics SIG is to monitor the various state-of-the-art approaches to metrics of project management regardless of industry or sector in order to promote and share the most useful and relevant techniques, procedures and theory regarding how the science of metrics can advance any performance issue.... |
