LTV is all the purchases the online buyer has made during his lifetime plus the purchases he
Our roundtable participants were Chris Bradley, CEO of Cuddledown; Paal Gisholt, CEO of SmartPak; Guy van Rooyen, president of Donna Salyers Fabulous Furs; Susan Landay, president and CEO of Trainers Warehouse; Matt Glerum, president of TravelSmith Outfitters; Phyliss Mosca, president of Ulla Popken; Steve Voigt, CEO of King Arthur Flour Co.; Vicki Updike, president of Miles Kimball Co.; Margot Murphy Moore, CEO of 1-800-HOMEOPATHY; and Russ Gaitskill, president and CEO of Garnet Hill.
CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.
If you rebuild your site using responsive design techniques, all you need is a single template and a separate cascading stylesheet per device type.
When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.
Listed below are the top-three best practices to consider in the implementation and ongoing assessment of a com
Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.
Most multichannel merchants are familiar with the two domi
With the right analytics and marketing actions, multi
A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.