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AnalyticsMar 02, 2012 6:13 AM By MCM staff
When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.
AnalyticsFeb 16, 2012 7:56 AM By Monica Pearson
Listed below are the top-three best practices to consider in the implementation and ongoing assessment of a com
AnalyticsFeb 16, 2012 7:52 AM By Monica Pearson
Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.
AnalyticsFeb 16, 2012 6:26 AM By Ernie Schell
Most multichannel merchants are familiar with the two domi
AnalyticsFeb 16, 2012 3:28 AM By Akin Arikan
With the right analytics and marketing actions, multi
AnalyticsFeb 14, 2012 7:58 PM By MCM staff
A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.
AnalyticsJan 24, 2012 1:39 AM By Jim Tierney
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
AnalyticsJan 06, 2012 2:45 AM By Jim Tierney
Since mobile and tablet commerce are burgeoning forms of technology poised to become a larger part of the retail landscape this year, here are some tips for merchants to consider.
AnalyticsDec 14, 2011 11:39 PM By Chris DeMartine
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
AnalyticsDec 14, 2011 10:30 PM By Geoff Wolf
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
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by David Fowler
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