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Listed below are the top-three best practices to consider in the implementation and ongoing assessment of a com
Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.
Most multichannel merchants are familiar with the two domi
With the right analytics and marketing actions, multi
A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
Since mobile and tablet commerce are burgeoning forms of technology poised to become a larger part of the retail landscape this year, here are some tips for merchants to consider.
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.