AnalyticsDec 13, 2011 4:14 AM By Tim Parry
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.
AnalyticsDec 13, 2011 2:32 AM By Brian Klais
QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.
AnalyticsDec 05, 2011 7:53 AM By Debra Ellis
Hit-&-run customers are the hardest to identify because they imitate all of the other customer types. Here are 5 tips to help identify them.
AnalyticsNov 30, 2011 3:12 AM By Jim Tierney
The many opportunities in 2012 for multichannel marketers as told to us by a wide range of sources
AnalyticsNov 29, 2011 8:22 PM By MCM staff
The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to cloud-based analytics findings by IBM, based on findings from IBM’s fourth annual Cyber Monday Benchmark.
AnalyticsNov 26, 2011 11:36 PM By MCM staff
U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving Day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM.
AnalyticsNov 17, 2011 4:17 AM By Ernie Schell
AnalyticsNov 16, 2011 12:31 AM By Stephan Spencer
Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. The net result is a growing population of myths. These are nearly impossible to squash because snake-oil salesmen keep perpetuating …
AnalyticsNov 14, 2011 9:45 PM By Debra Ellis
The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of
AnalyticsNov 11, 2011 2:40 AM By MCM staff
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.