Analytics ARCHIVE

Can QR Codes in Catalogs Lower PPC Costs?  Dec 13, 2011 2:32 AM By Brian Klais

QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.

5 Tips to Identify Hit & Run Customers  Dec 05, 2011 7:53 AM By Debra Ellis

Hit-&-run customers are the hardest to identify because they imitate all of the other customer types. Here are 5 tips to help identify them.

Part 2: Service Providers See Opportunities in 2012  Nov 30, 2011 3:12 AM By Jim Tierney

The many opportunities in 2012 for multichannel marketers as told to us by a wide range of sources

IBM: Cyber Monday Spending Increases 33%  Nov 29, 2011 8:22 PM By MCM staff

The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to cloud-based analytics findings by IBM, based on findings from IBM’s fourth annual Cyber Monday Benchmark.

IBM: Mobile Drove 14.3% of Black Friday Online Retail Traffic  Nov 26, 2011 11:36 PM By MCM staff

U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving Day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM.

Ernie Schell’s Guide to SaaS Provider and Systems  Nov 17, 2011 4:17 AM By Ernie Schell

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Demystifying the Myths of SEO  Nov 16, 2011 12:31 AM By Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. The net result is a growing population of myths. These are nearly impossible to squash because snake-oil salesmen keep perpetuating …

How to Use Email to Maximize Social Media Engagement  Nov 14, 2011 9:45 PM By Debra Ellis

The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of

How Business Intelligence Can Help You Understand Consumer Behavior  Nov 11, 2011 2:40 AM By MCM staff

Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.

Retailers Plan to Up Digital Spend in 2012  Nov 08, 2011 9:12 PM By MCM staff

Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.






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