New Study Shows B2B Sellers Unprepared for Gen Y Buyers

Jun 04, 2013 10:54 AM  By

Acquity Group Study Finds B2B Suppliers Unprepared for Gen Y Procurement Preferences (via PR Newswire)

Buyers under the age of 35 are 131 percent more likely to make online corporate purchases than those over 35; suppliers’ websites aren’t capable of handling evolving demands. CHICAGO, June 3, 2013 /PRNewswire/ — Acquity Group (NYSE MKT: AQ), a leading Brand eCommerce® and digital marketing company…