June Sales Roundup

June sales matched the June weather – at least for the Northeast – in that they were downright dismal for the retailers tracked by Multichannel Merchant.

Total June sales for apparel retailer Abercrombie & Fitch sank 26%, to $230.4 million, compared to $309.7 million in June 2008. Direct-to-consumer sales decreased 17%, to $16.9 million. June same-store sales decreased 32%.

Neiman Marcus Direct’s sales for June fell 9.7%. The division consists of the print catalog and online operations for Neiman Marcus and Horchow, as well as the Bergdorf Goodman Website. Total revenue for June decreased 19.4%, to $323 million, compared to $401 million in June 2008.

June sales at women’s apparel marketer Victoria’s Secret Direct dropped 21%, “reflecting overall demand softness with declines in most merchandise categories, particularly clothing,” said Amie Preston, vice president of investor relations for parent company Limited Brands, during a conference call.

J.C. Penney Co. was the winner in that its sales fell by the least amount: Total June company sales slipped 6.7%, to $1.49 billion, compared to $1.60 billion in June 2008. Since the general merchant no longer reports its direct sales results, we don’t know how the catalogs or Website sales fared.