Cross Channel ARCHIVE

How to Use the Web to Launch a Product  Jan 10, 2007 10:37 PM By Julie Mason

Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.

Unleashing the Potential of Transactional E-mail Messages  Jan 08, 2007 10:47 PM By Arthur Sweetser

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.

Today most are focused on optimizing their e-mail marketing efforts. But many don

How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?  Jan 08, 2007 10:39 PM By Jim Coogan

Web buyers represent an ever-increasing portion of a catalog

Abacus Indicator  Jan 08, 2007 10:37 PM By MCM staff

According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.

December Sales Roundup  Jan 05, 2007 3:58 AM By MCM staff

For the most part, this wasn

Four Principles of Strategic Planning  Jan 04, 2007 3:01 AM By Al Bessin

One of the best things about being a consultant is the opportunity to see so many kinds of businesses.

Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales  Jan 02, 2007 9:29 PM By Frank Vaculin

For marketing professionals, lead generation boils down to two main tasks

Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue  Jan 02, 2007 9:26 PM By Marc Fanelli

If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.

Fulfilling Urban’s legend  Jan 01, 2007 10:30 PM By MCM staff

As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban

Get in on the party  Jan 01, 2007 10:30 PM By Tim Parry

Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death






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