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Cross Channel ARCHIVE

How to Use the Web to Launch a Product  Jan 10, 2007 10:37 PM By Julie Mason

Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.

Unleashing the Potential of Transactional E-mail Messages  Jan 08, 2007 10:47 PM By Arthur Sweetser

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.

Today most are focused on optimizing their e-mail marketing efforts. But many don

How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?  Jan 08, 2007 10:39 PM By Jim Coogan

Web buyers represent an ever-increasing portion of a catalog

Abacus Indicator  Jan 08, 2007 10:37 PM By MCM staff

According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.

December Sales Roundup  Jan 05, 2007 3:58 AM By MCM staff

For the most part, this wasn

Four Principles of Strategic Planning  Jan 04, 2007 3:01 AM By Al Bessin

One of the best things about being a consultant is the opportunity to see so many kinds of businesses.

Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales  Jan 02, 2007 9:29 PM By Frank Vaculin

For marketing professionals, lead generation boils down to two main tasks

Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue  Jan 02, 2007 9:26 PM By Marc Fanelli

If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.

Still waiting for the holiday rush  Jan 01, 2007 10:30 PM By Sherry Chiger

As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from

‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers  Jan 01, 2007 10:30 PM By Mark Del Franco

On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing






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