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MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelJan 10, 2007 10:37 PM By Julie Mason
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.
Cross ChannelJan 08, 2007 10:47 PM By Arthur Sweetser
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don
Cross ChannelJan 08, 2007 10:39 PM By Jim Coogan
Web buyers represent an ever-increasing portion of a catalog
Cross ChannelJan 08, 2007 10:37 PM By MCM staff
According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.
Cross ChannelJan 05, 2007 3:58 AM By MCM staff
For the most part, this wasn
Cross ChannelJan 04, 2007 3:01 AM By Al Bessin
One of the best things about being a consultant is the opportunity to see so many kinds of businesses.
Cross ChannelJan 02, 2007 9:29 PM By Frank Vaculin
For marketing professionals, lead generation boils down to two main tasks
Cross ChannelJan 02, 2007 9:26 PM By Marc Fanelli
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
Cross ChannelJan 01, 2007 10:30 PM By Sherry Chiger
After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers
Cross ChannelJan 01, 2007 10:30 PM By Gina Valentino
Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase