MULTICHANNEL MERCHANT » CROSS CHANNEL
According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.
For the most part, this wasn
One of the best things about being a consultant is the opportunity to see so many kinds of businesses.
For marketing professionals, lead generation boils down to two main tasks
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer
During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally
For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue
Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that
After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers