MULTICHANNEL MERCHANT » CROSS CHANNEL
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don
Web buyers represent an ever-increasing portion of a catalog
According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.
For the most part, this wasn
One of the best things about being a consultant is the opportunity to see so many kinds of businesses.
For marketing professionals, lead generation boils down to two main tasks
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death