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Cross Channel ARCHIVE

Abacus Indicator  Jan 08, 2007 10:37 PM By MCM staff

According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.

December Sales Roundup  Jan 05, 2007 3:58 AM By MCM staff

For the most part, this wasn

Four Principles of Strategic Planning  Jan 04, 2007 3:01 AM By Al Bessin

One of the best things about being a consultant is the opportunity to see so many kinds of businesses.

Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales  Jan 02, 2007 9:29 PM By Frank Vaculin

For marketing professionals, lead generation boils down to two main tasks

Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue  Jan 02, 2007 9:26 PM By Marc Fanelli

If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.

Business marketers booming  Jan 01, 2007 10:30 PM By Jim Tierney

For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue

Recording customers in motion  Jan 01, 2007 10:30 PM By MCM staff

During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally

Integrating the marketing plan  Jan 01, 2007 10:30 PM By Steve Trollinger

Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that

Women’s apparel buyers return  Jan 01, 2007 10:30 PM By Sherry Chiger

After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers

Making good ideas work  Jan 01, 2007 10:30 PM By Gina Valentino

Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase






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