MULTICHANNEL MERCHANT » CROSS CHANNEL
According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.
For the most part, this wasn
One of the best things about being a consultant is the opportunity to see so many kinds of businesses.
For marketing professionals, lead generation boils down to two main tasks
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing
As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from
As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death
Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by