Cross Channel ARCHIVE

Women’s apparel buyers return  Jan 01, 2007 10:30 PM By Sherry Chiger

After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers

Making good ideas work  Jan 01, 2007 10:30 PM By Gina Valentino

Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase

‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers  Jan 01, 2007 10:30 PM By Mark Del Franco

On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing

Still waiting for the holiday rush  Jan 01, 2007 10:30 PM By Sherry Chiger

As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from

Fulfilling Urban’s legend  Jan 01, 2007 10:30 PM By MCM staff

As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban

Get in on the party  Jan 01, 2007 10:30 PM By Tim Parry

Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death

THE 411 on PLM  Jan 01, 2007 10:30 PM By MCM staff

Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by

Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers  Dec 21, 2006 4:22 AM By Ken Magill

(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,

Resolving the Disconnect Between Catalogers and Web Merchants  Dec 21, 2006 1:17 AM By Jim Coogan

There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.

Frederick’s of Hollywood to Merge with Movie Star  Dec 20, 2006 9:06 PM By Mark Del Franco

In a deal designed to lower sourcing costs and improve gross margins, women






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