Cross Channel ARCHIVE

Preparing for Social Media Mishaps  Jun 10, 2013 12:10 PM By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.

The Social, Local, and Mobile Mom  Jun 06, 2013 3:59 PM By Erin Lynch

Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.

SAP to Acquire hybris  Jun 06, 2013 12:59 PM By Erin Lynch

In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.

Samuels Jewelers Transforms Online and In-store Shopping Experience  Jun 06, 2013 9:52 AM By Erin Lynch

Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it’s ecommerce websites.

Making the Decision to Replatform  Jun 06, 2013 9:44 AM By Daniela Forte

Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?

10 Tips on SEO Tactics  Jun 06, 2013 9:39 AM By Daniela Forte

SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.

How to Improve Post-Sales Support through Mobile  Jun 05, 2013 2:55 PM By Jonathan Levitt

Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.

Several Retailers Named to the 2013 Online Trust Honor Roll  Jun 05, 2013 2:12 PM By Erin Lynch

Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.

Rakuten’s Non-traditional Business Model  Jun 05, 2013 12:27 PM By Daniela Forte

CEO and chairman, Hiroshi Mikitani, explained the non-traditional business model at Rakuten during the IRCE conference this week and reminded attendees while it’s easy to get stuck in the technology of your business, it really is all about your customers.

Rakuten Acquires Webgistix for Undisclosed Amount  Jun 05, 2013 11:44 AM By Erin Lynch

In an announcement made during the IRCE conference in Chicago this week, Hiroshi Mikitani, Chairman and CEO of the global marketplace Rakuten, said his company has acquired Webgistix for an undisclosed amount of money.






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