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MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelDec 12, 2006 12:39 AM By Frank Vaculin
An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers find their target customers. But selecting the right on-demand lead generation solution can be difficult.
Cross ChannelDec 07, 2006 3:42 AM By Jim Tierney
The Schweitzer Linen catalog has sold luxury linens, upscale bedding accessories, and women
Cross ChannelDec 07, 2006 3:13 AM By MCM staff
Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter
Cross ChannelDec 06, 2006 2:07 AM By Tim Parry
Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.
Cross ChannelDec 05, 2006 10:49 PM By Beth Negus Viveiros
(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.
Cross ChannelDec 04, 2006 10:48 PM By Suaad Sait
Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market setbacks mean companies of all sizes no longer purchase like they once did.
Cross ChannelDec 04, 2006 10:31 PM By Bill Singleton
The experience I have had in meeting and working with several small- to medium-sized family run companies this year makes me question how objective they can be about their businesses.
Cross ChannelDec 01, 2006 10:30 PM By Mark Del Franco
Golden Gate Capital and Sun Capital on Nov. 13 agreed to buy $1.75 billion cataloger/retailer Eddie Bauer for $614 million
Cross ChannelDec 01, 2006 10:30 PM By Jim Tierney
Outdoor sporting goods merchants Bass Pro Shops and Cabela’s aren’t the only marketers creating destination superstores. Smith & Hawken, a cataloger/retailer
Cross ChannelDec 01, 2006 10:30 PM By MCM staff
The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of