Cross Channel ARCHIVE

10 Ideas for Converting Holiday Shoppers  Nov 27, 2006 7:56 PM By MCM staff

Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.

And They’re Off: Black Friday Sales Strong  Nov 27, 2006 7:50 PM By MCM staff

Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%

Guitar Center Buys The Woodwind & the Brasswind  Nov 27, 2006 7:07 PM By MCM staff

The $365.1 million direct division of Westlake Village, CA-based Guitar Center

Financial Reports: Coldwater Creek, J. Crew  Nov 22, 2006 3:23 AM By MCM staff

Apparel cataloger/retailers Coldwater Creek and J. Crew both had stellar third quarters.

International Spy Museum Gets Small to Stand Tall  Nov 22, 2006 1:40 AM By Heather Retzlaff

The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6

Last Call for Pre-Black Friday Predictions  Nov 21, 2006 11:19 PM By MCM staff

The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.

Big Reorg for BabyUniverse  Nov 21, 2006 9:40 PM By MCM staff

BabyUniverse, a Jupiter, FL-based Internet content, commerce, and new media company for the pregnancy, baby, and toddler market, recently announced several changes to its organizational structure.

Multichannel Campaigns: Executing On Your Data  Nov 20, 2006 9:04 PM By MCM staff

In our five-step data optimization process, we

Gift Recipients and Ship-tos Provide January Sales Opportunity  Nov 20, 2006 9:01 PM By Michelle Farabaugh

The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.

The 10 Days of Christmas: Maximizing Holiday Sales Dec. 15-25  Nov 20, 2006 6:30 PM By MCM staff

By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.

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