Cross Channel ARCHIVE

Juggling Web AND Phone Contacts  Nov 01, 2006 10:30 PM By Curt Barry

The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis

CDW buys its way into IT services market  Nov 01, 2006 10:30 PM By Jim Tierney

For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1

mc3 and the leadership gap  Nov 01, 2006 10:30 PM By MCM staff

MULTICHANNEL MERCHANT welcomes a new columnist to the fold: Love Goel, chairman/CEO of Growth Ventures Group, a multichannel retail investment firm based

A hopeful holiday  Nov 01, 2006 7:30 PM By MCM staff

Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,

More Predictions of Strong Holiday Sales, but…  Nov 01, 2006 2:41 AM By MCM staff

Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic

Financial Reports: IAC, Blue Nile  Nov 01, 2006 2:07 AM By MCM staff

The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.

Multichannel Campaigns: Making Your Data Meaningful  Oct 30, 2006 11:48 PM By MCM staff

To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful

Brookstone’s Picks Co-ops Over List Rentals  Oct 30, 2006 11:37 PM By Tim Parry

Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.

‘Tis The Season to Lock Out Customer Data Breaches  Oct 30, 2006 11:31 PM By Gary Palgon

Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves

Lane Bryant Catalog Becoming Woman Within  Oct 26, 2006 7:43 PM By Jim Tierney

A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.






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