Cross Channel ARCHIVE

Rethinking Signature’s style  Nov 01, 2006 10:30 PM By MCM staff

With its assortment of upscale, unique bathtubs and sinks, plus a wide array of hardware from doorknobs to hinges to switch plates, Signature Hardware

A hopeful holiday  Nov 01, 2006 7:30 PM By MCM staff

Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,

More Predictions of Strong Holiday Sales, but…  Nov 01, 2006 2:41 AM By MCM staff

Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic

Financial Reports: IAC, Blue Nile  Nov 01, 2006 2:07 AM By MCM staff

The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.

Multichannel Campaigns: Making Your Data Meaningful  Oct 30, 2006 11:48 PM By MCM staff

To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful

Brookstone’s Picks Co-ops Over List Rentals  Oct 30, 2006 11:37 PM By Tim Parry

Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.

‘Tis The Season to Lock Out Customer Data Breaches  Oct 30, 2006 11:31 PM By Gary Palgon

Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves

Lane Bryant Catalog Becoming Woman Within  Oct 26, 2006 7:43 PM By Jim Tierney

A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.

Our Favorite Things: Easing the Fear of Fruitcake  Oct 23, 2006 11:32 PM By MCM staff

Fruitcake is not and has never been one of our favorite things. But we have to give The Swiss Colony credit for at least trying to make the dubious delicacy palatable by combining it with chocolate.

Drive Traffic to Your Brand, Not a Channel  Oct 23, 2006 10:20 PM By Marc Fanelli

According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn






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