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Cross Channel ARCHIVE

Rethinking Signature’s style  Nov 01, 2006 10:30 PM By MCM staff

With its assortment of upscale, unique bathtubs and sinks, plus a wide array of hardware from doorknobs to hinges to switch plates, Signature Hardware

S&S helping curb kid obesity  Nov 01, 2006 10:30 PM By Mark Del Franco

There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every

Waking the dormant  Nov 01, 2006 10:30 PM By Tim Parry

Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers

Juggling Web AND Phone Contacts  Nov 01, 2006 10:30 PM By Curt Barry

The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis

A hopeful holiday  Nov 01, 2006 7:30 PM By MCM staff

Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,

More Predictions of Strong Holiday Sales, but…  Nov 01, 2006 2:41 AM By MCM staff

Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic

Financial Reports: IAC, Blue Nile  Nov 01, 2006 2:07 AM By MCM staff

The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.

Multichannel Campaigns: Making Your Data Meaningful  Oct 30, 2006 11:48 PM By MCM staff

To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful

Brookstone’s Picks Co-ops Over List Rentals  Oct 30, 2006 11:37 PM By Tim Parry

Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.

‘Tis The Season to Lock Out Customer Data Breaches  Oct 30, 2006 11:31 PM By Gary Palgon

Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves






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