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Cross Channel ARCHIVE

Naturalizer’s brand makeover lifts sales  Nov 01, 2006 10:30 PM By Heather Retzlaff

One look at the revamped Naturalizer catalog and it’s clear that these are not your mother’s Naturalizers. The St. Louis-based manufacturer/merchant of

Mavens of merchandise  Nov 01, 2006 10:30 PM By MCM staff

The real guts and glory of a multichannel commerce business lies in its merchandising mix. Whether a company sells computer software or industrial hardware,

A hopeful holiday  Nov 01, 2006 7:30 PM By MCM staff

Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,

More Predictions of Strong Holiday Sales, but…  Nov 01, 2006 2:41 AM By MCM staff

Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic

Financial Reports: IAC, Blue Nile  Nov 01, 2006 2:07 AM By MCM staff

The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.

Multichannel Campaigns: Making Your Data Meaningful  Oct 30, 2006 11:48 PM By MCM staff

To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful

Brookstone’s Picks Co-ops Over List Rentals  Oct 30, 2006 11:37 PM By Tim Parry

Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.

‘Tis The Season to Lock Out Customer Data Breaches  Oct 30, 2006 11:31 PM By Gary Palgon

Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves

Lane Bryant Catalog Becoming Woman Within  Oct 26, 2006 7:43 PM By Jim Tierney

A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.

Our Favorite Things: Easing the Fear of Fruitcake  Oct 23, 2006 11:32 PM By MCM staff

Fruitcake is not and has never been one of our favorite things. But we have to give The Swiss Colony credit for at least trying to make the dubious delicacy palatable by combining it with chocolate.






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