MULTICHANNEL MERCHANT » CROSS CHANNEL
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.
Starting in July and continuing through January is the
(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.
Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers
Source codes teach us almost everything we need to know about catalog circulation.
Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.
The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China
Annual sales for Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A), which mails the high-end Neiman Marcus and Horchow titles, increased 9%, to $4.1 billion
At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing