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‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to be careful when selecting your holiday card, or the greeting that was supposed to strengthen a relationship could end up offending a key customer. During […]
Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.
Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.
(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers
Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands
Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,