Cross Channel ARCHIVE

Lane Bryant Catalog Becoming Woman Within  Oct 26, 2006 7:43 PM By Jim Tierney

A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.

Our Favorite Things: Easing the Fear of Fruitcake  Oct 23, 2006 11:32 PM By MCM staff

Fruitcake is not and has never been one of our favorite things. But we have to give The Swiss Colony credit for at least trying to make the dubious delicacy palatable by combining it with chocolate.

Drive Traffic to Your Brand, Not a Channel  Oct 23, 2006 10:20 PM By Marc Fanelli

According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn

Holiday Trends In The Cards  Oct 19, 2006 8:44 PM By MCM staff

‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to be careful when selecting your holiday card, or the greeting that was supposed to strengthen a relationship could end up offending a key customer. During […]

A Taste of Holiday Promotions  Oct 19, 2006 8:35 PM By MCM staff

Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.

Live from DMA06: Five Direct Marketing Lessons from Kraft  Oct 19, 2006 1:04 AM By Heather Retzlaff

San Francisco

Modest 3Q Growth for CDW  Oct 19, 2006 12:54 AM By MCM staff

Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.

Live from DMA06: Nine Database Marketing Sins to Avoid  Oct 18, 2006 7:04 PM By Heather Retzlaff

San Francisco

Live from DMA06: How to Sell to Institutions  Oct 18, 2006 6:44 PM By Larry Riggs

(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers

Oh, Baby: Lands’ End Launches Infant Line  Oct 18, 2006 3:01 AM By Jim Tierney

Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands






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