Cross Channel ARCHIVE

Holiday Trends In The Cards  Oct 19, 2006 8:44 PM By MCM staff

‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to be careful when selecting your holiday card, or the greeting that was supposed to strengthen a relationship could end up offending a key customer. During […]

A Taste of Holiday Promotions  Oct 19, 2006 8:35 PM By MCM staff

Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.

Live from DMA06: Five Direct Marketing Lessons from Kraft  Oct 19, 2006 1:04 AM By Heather Retzlaff

San Francisco

Modest 3Q Growth for CDW  Oct 19, 2006 12:54 AM By MCM staff

Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.

Live from DMA06: Nine Database Marketing Sins to Avoid  Oct 18, 2006 7:04 PM By Heather Retzlaff

San Francisco

Live from DMA06: How to Sell to Institutions  Oct 18, 2006 6:44 PM By Larry Riggs

(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers

Oh, Baby: Lands’ End Launches Infant Line  Oct 18, 2006 3:01 AM By Jim Tierney

Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands

Strong Quarter for Office Depot  Oct 18, 2006 2:54 AM By MCM staff

Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion

Live from DMA06: FEDMA to Begin Research Initiatives  Oct 17, 2006 8:00 PM By Beth Negus Viveiros

(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.

Live from DMA06: Greco Urges Marketers to Be Relevant, Responsible  Oct 17, 2006 7:27 PM By Ken Magill

(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,






© 2014, Access Intelligence, LLC. All rights reserved.