Cross Channel ARCHIVE

Live From DMA06: Integration of Brand and Direct Is Critical  Oct 17, 2006 7:05 PM By Beth Negus Viveiros

(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important

Live from DMA06: Sir Richard Branson Dishes on Virgin’s Brands, Goals  Oct 17, 2006 6:31 PM By Heather Retzlaff

San Francisco–Known for pushing the norm on how business should be done, Sir Richard Branson, chairman of the Virgin Group of Companies, quickly admitted to DMA06 attendees during his keynote address Monday morning that there

3Q Sales Up at Grainger  Oct 17, 2006 2:18 AM By MCM staff

Lake Forest, IL-based W.W. Grainger reported a 6% increase in third-quarter sales, to $1.5 billion for the three months ended Sept 30.

Live from DMA06: B-to-B, B-to-C Require Different E-mail Creative  Oct 16, 2006 7:11 PM By Ken Magill

(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop

New Feature! Industry Insight  Oct 14, 2006 2:21 AM By MCM staff

This month we introduce Industry Insight, courtesy of NextAction, a Westminster, CO-based database marketing services provider. Each month NextAction will share sales and channel data compiled from more than 1,100 multichannel merchants

Eddie Bauer Trading on Nasdaq  Oct 11, 2006 11:32 PM By MCM staff

Cataloger/retailer Eddie Bauer Holdings will begin trading on the Nasdaq Global Market on Oct. 12

Oxfam America Debuts Online Catalog  Oct 11, 2006 8:47 PM By Tim Parry

Looking to buy someone a cow this holiday season? How about a camel? These are just two of the gifts that can be bought through Boston-based international relief organization Oxfam America’s online catalog

Latest Survey: Fewer Expect to Spend on Electronics This Holiday  Oct 11, 2006 7:48 PM By MCM staff

Black Friday is just weeks away, which means surveys and predictions concerning holiday sales are as abundant as fallen leaves in Vermont.

Quinceanera Elegante Launches Web, Print Catalogs  Oct 11, 2006 2:55 AM By Jim Tierney

In Hispanic culture, the quinceanera

Base Marketing Investments on Customer Value  Oct 09, 2006 5:23 PM By Marc Fanelli

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