MULTICHANNEL MERCHANT » CROSS CHANNEL
For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%
When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn
Some thoughts and reflections on insert marketing
As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.
When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from