Cross Channel ARCHIVE

Abacus Indicator: Shift to Online Sales Increases  Oct 09, 2006 5:19 PM By MCM staff

According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.

Neiman Marcus: Send a Loved One to Outer Space This Christmas  Oct 05, 2006 3:00 AM By Tim Parry

Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.

Jingle Bells, PR Sells  Oct 04, 2006 2:47 AM By MCM staff

Starting in July and continuing through January is the

Web Analytics Put FootSmart a Step Ahead  Oct 03, 2006 12:12 AM By Brian Quinton

(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.

Show Me The Data: When Did You Last Talk To Your Customers?  Oct 02, 2006 7:46 PM By Bill Singleton

Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers

Segmenting and Tracking by Source Code  Oct 02, 2006 7:38 PM By Jim Coogan

Source codes teach us almost everything we need to know about catalog circulation.

Multichannel Campaigns: Making Your Data Useful  Oct 02, 2006 7:31 PM By MCM staff

Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.

Office Depot Buys Controlling Interest in Chinese Firm  Oct 02, 2006 4:10 AM By Jim Tierney

The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China

Sales Gain, Income Erosion for Neiman Marcus  Oct 02, 2006 3:54 AM By MCM staff

Annual sales for Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A), which mails the high-end Neiman Marcus and Horchow titles, increased 9%, to $4.1 billion

Big on promos, low on volume  Oct 01, 2006 9:30 PM By Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the






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