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brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.
When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
When it comes to making purchases for their parents, consumers worldwide spend up to three times more on Mother’s Day than on Father’s Day, according to an infographic from Rakuten.