Cross Channel ARCHIVE

Amazon Launches Marketplace in India  Jun 05, 2013 10:55 AM By Erin Lynch

Amazon has officially launched Amazon.in in India, making it the tenth marketplace for the global ecommerce company.

An Inside Look into Amazon’s Global Enterprise  Jun 05, 2013 10:16 AM By Erin Lynch

Amazon launched it’s latest marketplace in India this week, making it the 10th marketplace for the ecommerce goliath. In this infographic from Amazon, you will get a glimpse into the countries it serves, how many fulfillment centers it has worldwide, and it’s third-party seller growth.

UserTesting.com Launches Enterprise Full-Service Testing Platform  Jun 05, 2013 9:57 AM By Erin Lynch

With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.

Why Social Media Logins Matter to Retailers  Jun 05, 2013 9:49 AM By Erin Lynch

A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.

How to Dominate Search With Google Shopping  Jun 04, 2013 1:51 PM By Daniela Forte

Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.

Free Shipping Major Cyber Monday Focus  Jun 04, 2013 12:22 PM By Erin Lynch

When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.

Salesforce to Acquire ExactTarget for $2.5 Billion  Jun 04, 2013 11:57 AM By Erin Lynch

Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.

New Study Shows B2B Sellers Unprepared for Gen Y Buyers  Jun 04, 2013 10:54 AM By Erin Lynch

A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.

Google Revamping Shopping Experience through Analytics  May 30, 2013 5:48 PM By Erin Lynch

Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.

Study Finds 44% of Mobile Shoppers Will Not Return to a Non Mobile Ready Site  May 29, 2013 8:54 PM By Erin Lynch

A recent study from Kentico Software has found that 76% of smartphone users and 78% of tablet users return often to websites that look good and work well on their mobile devices. But for those sites that are not designed responsively, 44% will never go back and 52% will not return on a regular basis.






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