Cross Channel ARCHIVE

Several Retailers Named to the 2013 Online Trust Honor Roll  Jun 05, 2013 2:12 PM By Erin Lynch

Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.

Rakuten’s Non-traditional Business Model  Jun 05, 2013 12:27 PM By Daniela Forte

CEO and chairman, Hiroshi Mikitani, explained the non-traditional business model at Rakuten during the IRCE conference this week and reminded attendees while it’s easy to get stuck in the technology of your business, it really is all about your customers.

Rakuten Acquires Webgistix for Undisclosed Amount  Jun 05, 2013 11:44 AM By Erin Lynch

In an announcement made during the IRCE conference in Chicago this week, Hiroshi Mikitani, Chairman and CEO of the global marketplace Rakuten, said his company has acquired Webgistix for an undisclosed amount of money.

Amazon Launches Marketplace in India  Jun 05, 2013 10:55 AM By Erin Lynch

Amazon has officially launched Amazon.in in India, making it the tenth marketplace for the global ecommerce company.

An Inside Look into Amazon’s Global Enterprise  Jun 05, 2013 10:16 AM By Erin Lynch

Amazon launched it’s latest marketplace in India this week, making it the 10th marketplace for the ecommerce goliath. In this infographic from Amazon, you will get a glimpse into the countries it serves, how many fulfillment centers it has worldwide, and it’s third-party seller growth.

UserTesting.com Launches Enterprise Full-Service Testing Platform  Jun 05, 2013 9:57 AM By Erin Lynch

With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.

Why Social Media Logins Matter to Retailers  Jun 05, 2013 9:49 AM By Erin Lynch

A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.

How to Dominate Search With Google Shopping  Jun 04, 2013 1:51 PM By Daniela Forte

Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.

Free Shipping Major Cyber Monday Focus  Jun 04, 2013 12:22 PM By Erin Lynch

When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.

Salesforce to Acquire ExactTarget for $2.5 Billion  Jun 04, 2013 11:57 AM By Erin Lynch

Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.






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