Cross Channel ARCHIVE

Insert Media: Potentially Rewarding but “Not for the Faint of Heart”  Sep 25, 2006 6:38 PM By Tim Parry

Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.

Model E-mail Lists  Sep 25, 2006 6:33 PM By MCM staff

Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.

Harry and David Holdings Ends Year Just Shy of $600 Million  Sep 21, 2006 1:52 AM By MCM staff

For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%

No Cause for Celebrations: Lillian Vernon Shutting Spin-off Business  Sep 20, 2006 12:51 AM By Jim Tierney

When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to

Calculating the Impact of Advanced Data Hygiene  Sep 18, 2006 7:40 PM By Jim Coogan

Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn

The Future of Insert Marketing, Part 2  Sep 18, 2006 7:22 PM By Leon Henry

Some thoughts and reflections on insert marketing

Three Trends That Will Transform Your Loyalty Strategy  Sep 14, 2006 12:36 AM By Kelly Hlavinka

As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.

Blyth Restructures into Multichannel and Direct Selling Units  Sep 14, 2006 12:22 AM By MCM staff

After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.

Only Natural Pet Store Revamps E-Newsletter  Sep 14, 2006 12:10 AM By Heather Retzlaff

It

Front End Also Presents Challenges with In-Store Pickup  Sep 13, 2006 9:36 PM By MCM staff

Implementing a






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