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MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelSep 25, 2006 6:38 PM By Tim Parry
Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.
Cross ChannelSep 25, 2006 6:33 PM By MCM staff
Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.
Cross ChannelSep 21, 2006 1:52 AM By MCM staff
For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%
Cross ChannelSep 20, 2006 12:51 AM By Jim Tierney
When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to
Cross ChannelSep 18, 2006 7:40 PM By Jim Coogan
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn
Cross ChannelSep 18, 2006 7:22 PM By Leon Henry
Some thoughts and reflections on insert marketing
Cross ChannelSep 14, 2006 12:36 AM By Kelly Hlavinka
As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
Cross ChannelSep 14, 2006 12:22 AM By MCM staff
After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.
Cross ChannelSep 14, 2006 12:10 AM By Heather Retzlaff
Cross ChannelSep 13, 2006 9:36 PM By MCM staff
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by Tim Parry
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by Tim Parry
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