Cross Channel ARCHIVE

How Much to Budget for Database Marketing vs. Lead Generation  Sep 10, 2006 8:16 PM By MCM staff

Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.

Get to the Source of Your Online Leads  Sep 10, 2006 8:11 PM By Lynn Anne Badurina

When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from

August Sales Roundup  Sep 06, 2006 10:54 PM By MCM staff

August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company

Future Trends in Interactive Marketing (and the Future is Now) – Part 2  Sep 05, 2006 8:52 PM By Josh Perlstein

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we

Avoiding Mistakes in a Multichannel Environment  Sep 05, 2006 8:21 PM By Frank Days

Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees

Office Depot Makes Eastern European Acquisition  Sep 01, 2006 10:05 PM By MCM staff

Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.

Refine with online data  Sep 01, 2006 9:30 PM By Tim Parry

As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general

Wanamaker’s, the Wish Book, and the Web  Sep 01, 2006 9:30 PM By Sherry Chiger

One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,

Deals on upswing in second quarter  Sep 01, 2006 9:30 PM By Jim Tierney

It was a busy second quarter, with 19 deals completed, significantly more than the dozen finalized during the same period last year. Because the transactions

21st ANNUAL MULTICHANNEL MERCHANT AWARDS  Sep 01, 2006 9:30 PM By MCM staff

We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been






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