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Cross Channel ARCHIVE

Blyth Restructures into Multichannel and Direct Selling Units  Sep 14, 2006 12:22 AM By MCM staff

After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.

Only Natural Pet Store Revamps E-Newsletter  Sep 14, 2006 12:10 AM By Heather Retzlaff

It

Front End Also Presents Challenges with In-Store Pickup  Sep 13, 2006 9:36 PM By MCM staff

Implementing a

How Much to Budget for Database Marketing vs. Lead Generation  Sep 10, 2006 8:16 PM By MCM staff

Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.

Get to the Source of Your Online Leads  Sep 10, 2006 8:11 PM By Lynn Anne Badurina

When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from

August Sales Roundup  Sep 06, 2006 10:54 PM By MCM staff

August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company

Future Trends in Interactive Marketing (and the Future is Now) – Part 2  Sep 05, 2006 8:52 PM By Josh Perlstein

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we

Avoiding Mistakes in a Multichannel Environment  Sep 05, 2006 8:21 PM By Frank Days

Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees

Office Depot Makes Eastern European Acquisition  Sep 01, 2006 10:05 PM By MCM staff

Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.

Refine with online data  Sep 01, 2006 9:30 PM By Tim Parry

As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general






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