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MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelSep 14, 2006 12:22 AM By MCM staff
After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.
Cross ChannelSep 14, 2006 12:10 AM By Heather Retzlaff
Cross ChannelSep 13, 2006 9:36 PM By MCM staff
Cross ChannelSep 10, 2006 8:16 PM By MCM staff
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.
Cross ChannelSep 10, 2006 8:11 PM By Lynn Anne Badurina
When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from
Cross ChannelSep 06, 2006 10:54 PM By MCM staff
August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company
Cross ChannelSep 05, 2006 8:52 PM By Josh Perlstein
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
Cross ChannelSep 05, 2006 8:21 PM By Frank Days
Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees
Cross ChannelSep 01, 2006 10:05 PM By MCM staff
Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.
Cross ChannelSep 01, 2006 9:30 PM By Sherry Chiger
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,