MULTICHANNEL MERCHANT » CROSS CHANNEL
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.
When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from
August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees
Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,