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Cross Channel ARCHIVE

Yankee Candle buys, and maybe sells  Sep 01, 2006 9:30 PM By Jim Tierney

The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer

Refine with online data  Sep 01, 2006 9:30 PM By Tim Parry

As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general

Wanamaker’s, the Wish Book, and the Web  Sep 01, 2006 9:30 PM By Sherry Chiger

One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,

Deals on upswing in second quarter  Sep 01, 2006 9:30 PM By Jim Tierney

It was a busy second quarter, with 19 deals completed, significantly more than the dozen finalized during the same period last year. Because the transactions

Gifts Title Coming From Restoration Hardware  Aug 31, 2006 8:06 PM By MCM staff

Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.

Road Runner Sports Races Towards Retail  Aug 31, 2006 1:33 AM By Jim Tierney

San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.

Nordstrom To Expand Cedar Rapids DC  Aug 30, 2006 11:09 PM By MCM staff

Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.

Multichannel Campaigns: Filling in the Gaps in Your Data  Aug 26, 2006 12:17 AM By MCM staff

Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information

Future Trends in Interactive Marketing (and the Future is Now) — Part 1  Aug 26, 2006 12:07 AM By Josh Perlstein

Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.

Focus Your Direct Response Marketing for Lower Costs and Higher Response  Aug 25, 2006 11:59 PM By MCM staff

The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”






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