MULTICHANNEL MERCHANT » CROSS CHANNEL
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
It was a busy second quarter, with 19 deals completed, significantly more than the dozen finalized during the same period last year. Because the transactions
We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been
The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer
Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.
San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.
Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”