MULTICHANNEL MERCHANT » CROSS CHANNEL
The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer
Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.
San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.
Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”
Sudoku starts very much like marketing analysis: We have some but by no means all the data to solve the problem
Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn
Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.