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MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelSep 01, 2006 9:30 PM By Tim Parry
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
Cross ChannelSep 01, 2006 9:30 PM By Sherry Chiger
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
Cross ChannelSep 01, 2006 9:30 PM By Jim Tierney
It was a busy second quarter, with 19 deals completed, significantly more than the dozen finalized during the same period last year. Because the transactions
Cross ChannelSep 01, 2006 9:30 PM By MCM staff
We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been
Cross ChannelAug 31, 2006 8:06 PM By MCM staff
Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.
Cross ChannelAug 31, 2006 1:33 AM By Jim Tierney
San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.
Cross ChannelAug 30, 2006 11:09 PM By MCM staff
Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.
Cross ChannelAug 26, 2006 12:17 AM By MCM staff
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
Cross ChannelAug 26, 2006 12:07 AM By Josh Perlstein
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.
Cross ChannelAug 25, 2006 11:59 PM By MCM staff
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”