Cross Channel ARCHIVE

Is Your Direct Marketing Business Growing?  Aug 21, 2006 7:43 PM By Jim Coogan

The comparing number of 12-month new-to-file buyers now against a year ago tells if you are continuing to acquire new buyers economically or if any revenue growth you may be experiencing is resulting exclusively from your preexisting customers.

Live from List Vision: E-Cards, Guarantees, and Other Quick Tips  Aug 17, 2006 4:15 PM By Ken Magill

Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott

Transforming the Multichannel Shopper: Heavyweights Wanted  Aug 16, 2006 5:55 AM By Sherry Chiger

The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between

ERP As a Personalization Tool  Aug 14, 2006 8:49 PM By Holly Haines

Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.

Reasons to Rely On Your Daily Sales Flash  Aug 07, 2006 8:43 PM By Jim Coogan

The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business

British invasion  Aug 01, 2006 9:30 PM By Heather Retzlaff

The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots

A data match made in heaven  Aug 01, 2006 9:30 PM By Tim Parry

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data

Delving into data-driven marketing  Aug 01, 2006 9:30 PM By Gina Valentino

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In

Top cats  Aug 01, 2006 9:30 PM By Sherry Chiger

Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer

Multichannel Campaigns: Getting Your Data Together  Jul 31, 2006 9:00 PM By Katie Cole

In today






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