MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelAug 21, 2006 8:45 PM By Michelle Farabaugh
Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.
Cross ChannelAug 21, 2006 7:43 PM By Jim Coogan
The comparing number of 12-month new-to-file buyers now against a year ago tells if you are continuing to acquire new buyers economically or if any revenue growth you may be experiencing is resulting exclusively from your preexisting customers.
Cross ChannelAug 17, 2006 4:15 PM By Ken Magill
Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott
Cross ChannelAug 16, 2006 5:55 AM By Sherry Chiger
The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between
Cross ChannelAug 14, 2006 8:49 PM By Holly Haines
Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.
Cross ChannelAug 07, 2006 8:43 PM By Jim Coogan
The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business
Cross ChannelAug 01, 2006 9:30 PM By Heather Retzlaff
The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots
Cross ChannelAug 01, 2006 9:30 PM By Tim Parry
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data
Cross ChannelAug 01, 2006 9:30 PM By Gina Valentino
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In
Cross ChannelAug 01, 2006 9:30 PM By Sherry Chiger
Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer