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Cross Channel ARCHIVE

British invasion  Aug 01, 2006 9:30 PM By Heather Retzlaff

The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots

A data match made in heaven  Aug 01, 2006 9:30 PM By Tim Parry

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data

Multichannel Campaigns: Getting Your Data Together  Jul 31, 2006 9:00 PM By Katie Cole

In today

Transforming the Multichannel Shopper: Getting Him to the Site  Jul 19, 2006 9:47 PM By Sherry Chiger

If you aren

Clapper Databases, the Metaverse, and the Future of Direct Marketing  Jul 19, 2006 7:10 AM By Tim Parry

Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic

Now’s the Time: Eight Tips to Make the Most of Cyber Monday  Jul 17, 2006 9:58 PM By Jim Coogan

Yes, it

How to Improve Response During Holiday 2006  Jul 10, 2006 9:44 PM By Steve Tamke

As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.

How to Take Control of Database Marketing  Jul 10, 2006 9:37 PM By David Eldridge

Database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there

Gender bender: mixed-apparel buyers show slip  Jul 01, 2006 9:30 PM By Sherry Chiger

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes

Integrating Core Competencies  Jul 01, 2006 9:30 PM By Jack Schmid

Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding






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