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Cross Channel ARCHIVE

Delving into data-driven marketing  Aug 01, 2006 9:30 PM By Gina Valentino

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In

Top cats  Aug 01, 2006 9:30 PM By Sherry Chiger

Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer

Multichannel Campaigns: Getting Your Data Together  Jul 31, 2006 9:00 PM By Katie Cole

In today

Transforming the Multichannel Shopper: Getting Him to the Site  Jul 19, 2006 9:47 PM By Sherry Chiger

If you aren

Clapper Databases, the Metaverse, and the Future of Direct Marketing  Jul 19, 2006 7:10 AM By Tim Parry

Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic

Now’s the Time: Eight Tips to Make the Most of Cyber Monday  Jul 17, 2006 9:58 PM By Jim Coogan

Yes, it

How to Improve Response During Holiday 2006  Jul 10, 2006 9:44 PM By Steve Tamke

As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.

How to Take Control of Database Marketing  Jul 10, 2006 9:37 PM By David Eldridge

Database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there

Claiming your inheritance  Jul 01, 2006 9:30 PM By Liz Kislik

I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you

Inflation 101  Jul 01, 2006 9:30 PM By MCM staff

Increasing oil prices, upward wage pressures, higher interest rates, the rising yuan the effects of expanding inflation are impossible to avoid. But what






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