MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelJul 01, 2006 9:30 PM By Sherry Chiger
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
Cross ChannelJun 26, 2006 8:30 PM By Tony Cox
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it
Cross ChannelJun 21, 2006 11:59 PM By Stephen R. Webster
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage
Cross ChannelJun 19, 2006 9:25 PM By Tony Cox
One of the first steps in a contribution analysis is to combine information from your profit and loss statement with the end-of-season key code report you run from your mail order processing system. The number you need to derive from your P&L is what is commonly called the contribution margin (contribution to overhead or fixed operating expenses and profit).
Cross ChannelJun 07, 2006 11:02 PM By MCM staff
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.
Cross ChannelJun 03, 2006 12:22 AM By MCM staff
Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Cross ChannelJun 03, 2006 12:15 AM By MCM staff
When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.
Cross ChannelJun 01, 2006 9:30 PM By John Fischer
Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and
Cross ChannelJun 01, 2006 9:30 PM By Tim Parry
If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for
Cross ChannelJun 01, 2006 9:30 PM By MCM staff
Most marketers understand that their merchandise is what sets them apart from the competition. But as finding new product becomes increasingly challenging,