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Cross Channel ARCHIVE

Benchmark: lists and circulation  Jul 01, 2006 9:30 PM By Sherry Chiger

There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers

Gender bender: mixed-apparel buyers show slip  Jul 01, 2006 9:30 PM By Sherry Chiger

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes

Integrating Core Competencies  Jul 01, 2006 9:30 PM By Jack Schmid

Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding

What Should You Lose to Acquire a Customer?  Jun 26, 2006 8:30 PM By Tony Cox

Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it

10 Ways to Lure Customers to Your Loyalty Program  Jun 21, 2006 11:59 PM By Stephen R. Webster

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage

How to Interpret Contribution Analysis Data  Jun 19, 2006 9:25 PM By Tony Cox

One of the first steps in a contribution analysis is to combine information from your profit and loss statement with the end-of-season key code report you run from your mail order processing system. The number you need to derive from your P&L is what is commonly called the contribution margin (contribution to overhead or fixed operating expenses and profit).

A Look at the London DM Fair  Jun 07, 2006 11:02 PM By MCM staff

Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.

Differentiate Your Customer Base Adequately  Jun 03, 2006 12:22 AM By MCM staff

Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.

DMA’s Greco: Personal Data Not the Same as Marketing Data  Jun 03, 2006 12:15 AM By MCM staff

When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.

NAME YOUR PRICE  Jun 01, 2006 9:30 PM By Curt Barry

It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel






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