Cross Channel ARCHIVE

Seven strategies for Breaking Down Silos  May 01, 2006 9:30 PM By Jack Schmid

Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success

Beyond the basic model  May 01, 2006 9:30 PM By Tim Parry

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,

Gaps across the channels  May 01, 2006 9:30 PM By Jim Okamura

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at

Battle of the brands  May 01, 2006 9:30 PM By Mark Poirier

In 1971, 45 New York advertising agencies told Frank Perdue that he couldn’t brand a chicken. Chickens are commodities, they told him. Consumers don’t

Live from Direct Media Co-op: Rules of Co-op Database Engagement  Apr 27, 2006 5:50 AM By Sherry Chiger

White Plains, NY

What 50 Years in Business Means for Insert Media  Apr 24, 2006 9:49 PM By Leon Henry

When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.

Top Eight Multichannel Strategies to Drive Sales  Apr 19, 2006 4:52 AM By MCM staff

A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.

A Baker’s Dozen of Tests  Apr 08, 2006 1:02 AM By Jim Coogan

Looking for new

Study: Poorly Managed Customer Data Lead to Lost Revenue  Apr 02, 2006 7:49 AM By MCM staff

Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.

Clarifying click-to-call  Apr 01, 2006 10:30 PM By John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate






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