MULTICHANNEL MERCHANT » CROSS CHANNEL
The number of online retailers with loyalty programs is set to hit 67% by the end of this year, according to New York-based Jupiter Research. Working
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more
One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The
The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops
Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.
For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting
Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.