Cross Channel ARCHIVE

THE MONEY TREE  May 01, 2006 9:30 PM By MCM staff

Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself

Get with the Loyalty Program  May 01, 2006 9:30 PM By Ken Burke

Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers

The Ones to Watch  May 01, 2006 9:30 PM By MCM staff

Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the

SENSORY MERCHANDISING  May 01, 2006 9:30 PM By Andrea Syverson

I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement

Seven strategies for Breaking Down Silos  May 01, 2006 9:30 PM By Jack Schmid

Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success

Beyond the basic model  May 01, 2006 9:30 PM By Tim Parry

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,

Live from Direct Media Co-op: Rules of Co-op Database Engagement  Apr 27, 2006 5:50 AM By Sherry Chiger

White Plains, NY

What 50 Years in Business Means for Insert Media  Apr 24, 2006 9:49 PM By Leon Henry

When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.

Top Eight Multichannel Strategies to Drive Sales  Apr 19, 2006 4:52 AM By MCM staff

A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.

A Baker’s Dozen of Tests  Apr 08, 2006 1:02 AM By Jim Coogan

Looking for new






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