MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelMay 01, 2006 9:30 PM By Ken Burke
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers
Cross ChannelMay 01, 2006 9:30 PM By MCM staff
Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the
Cross ChannelMay 01, 2006 9:30 PM By Andrea Syverson
I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement
Cross ChannelMay 01, 2006 9:30 PM By Jack Schmid
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success
Cross ChannelMay 01, 2006 9:30 PM By Tim Parry
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
Cross ChannelApr 27, 2006 5:50 AM By Sherry Chiger
White Plains, NY
Cross ChannelApr 24, 2006 9:49 PM By Leon Henry
When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.
Cross ChannelApr 19, 2006 4:52 AM By MCM staff
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.
Cross ChannelApr 08, 2006 1:02 AM By Jim Coogan
Looking for new
Cross ChannelApr 02, 2006 7:49 AM By MCM staff
Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.