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MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelApr 01, 2006 10:30 PM By John Fischer
Keith Kaczanowski, the vice president of supply chain management for Brady Corp., took on an added job responsibility last year. He led a team of about
Cross ChannelApr 01, 2006 10:30 PM By Herschell Gordon Lewis
The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s
Cross ChannelApr 01, 2006 10:30 PM By Mark Del Franco
For direct merchants, there’s no escaping shipping and handling charges. You have to pay the shipper to deliver the goods to your customers, and generally
Cross ChannelApr 01, 2006 10:30 PM By John Federman
Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate
Cross ChannelApr 01, 2006 10:30 PM By Tim Parry
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,
Cross ChannelMar 26, 2006 9:48 PM By Jim Coogan
Cooperative database models are becoming an ever-increasing share of catalogers
Cross ChannelMar 23, 2006 3:52 AM By Les Gore
How do you go about finding great people to hire? Maybe you know some, maybe you can get referrals. But these go only so far.
Cross ChannelMar 20, 2006 9:28 PM By MCM staff
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
Cross ChannelMar 13, 2006 9:27 PM By Sherry Chiger
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.
Cross ChannelMar 13, 2006 9:12 PM By Tim Parry
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when