Cross Channel ARCHIVE

Clarifying click-to-call  Apr 01, 2006 10:30 PM By John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

The power of positive asking  Apr 01, 2006 10:30 PM By Liz Kislik

Why won’t they give me the resources I need? They hired me to do a job, they give me all these goals, and then they won’t give me the staff/budget/IT/authority/fill-in-the-blank

Straight to the Source  Apr 01, 2006 10:30 PM By John Fischer

Keith Kaczanowski, the vice president of supply chain management for Brady Corp., took on an added job responsibility last year. He led a team of about

Is this really a catalog?  Apr 01, 2006 10:30 PM By Herschell Gordon Lewis

The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s

A Dozen Techniques for Building Better Co-op Models  Mar 26, 2006 9:48 PM By Jim Coogan

Cooperative database models are becoming an ever-increasing share of catalogers

More Than One Way to Hunt Heads  Mar 23, 2006 3:52 AM By Les Gore

How do you go about finding great people to hire? Maybe you know some, maybe you can get referrals. But these go only so far.

Study: E-mail List Size Best Predictor of Open and Click-Through Rates  Mar 20, 2006 9:28 PM By MCM staff

List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.

Five Trends to Drive Direct Marketing  Mar 13, 2006 9:27 PM By Sherry Chiger

Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.

Five Trends to Drive Direct Marketing  Mar 13, 2006 9:12 PM By Tim Parry

Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when






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