Cross Channel ARCHIVE

Five Trends to Drive Direct Marketing  Mar 13, 2006 9:27 PM By Sherry Chiger

Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.

Five Trends to Drive Direct Marketing  Mar 13, 2006 9:12 PM By Tim Parry

Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when

RedEnvelope tests loyalty program  Mar 01, 2006 10:30 PM By Heather Retzlaff

The number of online retailers with loyalty programs is set to hit 67% by the end of this year, according to New York-based Jupiter Research. Working

Office supplies market hard at work  Mar 01, 2006 10:30 PM By Sherry Chiger

Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily

Better decisions through Integrated Tracking  Mar 01, 2006 10:30 PM By Steve Trollinger

Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more

High-Profile Placements  Mar 01, 2006 10:30 PM By Lisa C. Hahn

One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The

Minding our business  Mar 01, 2006 10:30 PM By MCM staff

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention

Pulling the trigger  Mar 01, 2006 10:30 PM By Tim Parry

Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card

No more buyer’s Remorse  Mar 01, 2006 10:30 PM By MCM staff

It’s no secret that many of top multichannel merchants have created tremendous economic value through successful acquisition programs. For instance, Cornerstone

Three Alternatives to Product-Level Marketing  Feb 13, 2006 9:22 PM By Jim Coogan

Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops






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