Cross Channel ARCHIVE

Gain Brand Loyalty through Social Media  May 29, 2013 6:58 PM By Erin Lynch

Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people using LinkedIn. According to this infographic by Social Annex, you can and it’s all about customer loyalty programs.

Brick and Mortar Retailers Beat Out Online Counterparts  May 29, 2013 3:03 PM By Erin Lynch

As online retailing has become a force to be reckoned with in the retail industry, a close look at how brand equity varies for brick and mortar vs. online brands beckons. Measuring many online retail brands for the first time in the 2013 Harris Poll EquiTrend Study shows that when it comes to the brick and mortar and sides of a single brand, the etailer side lags.

Social Media Use Expected to Rise in Contact Centers  May 22, 2013 6:22 PM By Erin Lynch

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

Social Media Declining for Online Purchases  May 22, 2013 2:00 PM By Erin Lynch

Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.

Shoppers Prefer Sites with Live Chat  May 20, 2013 8:14 PM By Erin Lynch

Shoppers want a site to be highly optimized, they want shipping to be fast, and now they want immediate interaction with the contact center. This is why it is more important than ever for your site to offer live chat.

Get a Jump Start on Your Site Testing  May 20, 2013 2:56 PM By Mark Simpson

Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.

Site Search: Leading the Customer to Purchase  May 17, 2013 6:56 PM By Erin Lynch

Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.

How to Snag the Mobile Shopper  May 16, 2013 7:22 PM By Erin Lynch

While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.

Designing Your Site for the Mobile Customer  May 15, 2013 4:18 PM By Terry Costa

Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several months? If so, you should be thinking about offering a mobile-optimized experience (if you haven’t already). The truth is, only about 10% of all websites […]

Ron Johnson Saga Showed Why Data Still Matters  May 15, 2013 1:44 AM By Steve Wellen

Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.






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