Cross Channel ARCHIVE

Parcel carriers release new rates for 2006  Jan 01, 2006 10:30 PM By John Fischer

It’s that time of year again: No, not the time for keeping New Year’s resolutions, but for absorbing the new parcel carrier rates announced last month

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Navigating the Multichannel MAZE  Jan 01, 2006 10:30 PM By Jonathan Margulies

If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon

Women’s apparel universe sees some wear and tear  Jan 01, 2006 10:30 PM By Sherry Chiger

Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to

Six Trends That Will Change the Way You Do Business  Dec 14, 2005 5:14 AM By Debra Ellis

’Tis the season to count blessings, enjoy time with loved ones, and make predictions about the year to come. But let’s leave predictions regarding consumer confidence, the job market, and the stock market to the economists. Those numbers have little effect on individual businesses creating long-term relationships with their customers. Instead, let’s focus on the […]

FedEx Announces 2006 Rates  Dec 06, 2005 6:02 AM By John Fischer

Effective Jan. 2, Federal Express Corp.

A Winning Team  Dec 01, 2005 10:30 PM By MCM staff

Merchandising is arguably the most important department of a catalog/e-commerce/retail operation. If the product isn’t appropriate for the target audience,

CRITICAL ISSUES & TRENDS  Dec 01, 2005 10:30 PM By Sherry Chiger

It’s enough to make you break out into a chorus of “Happy Days Are Here Again”: An impressive 74% of respondents to Multichannel Merchant’s 2005 Benchmark

How to build a customer contact plan  Dec 01, 2005 10:30 PM By Jack Schmid

Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing

Ho ho ho: more promos  Dec 01, 2005 10:30 PM By MCM staff

Faced with flagging consumer confidence and high energy costs, skittish marketers aren’t taking any chances. Even before the holiday shopping season was

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