Cross Channel ARCHIVE

How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

Women’s apparel universe sees some wear and tear  Jan 01, 2006 10:30 PM By Sherry Chiger

Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to

Risks and rewards of e-mail append  Jan 01, 2006 10:30 PM By Mark Del Franco

E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line

Parcel carriers release new rates for 2006  Jan 01, 2006 10:30 PM By John Fischer

It’s that time of year again: No, not the time for keeping New Year’s resolutions, but for absorbing the new parcel carrier rates announced last month

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Navigating the Multichannel MAZE  Jan 01, 2006 10:30 PM By Jonathan Margulies

If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon

Six Trends That Will Change the Way You Do Business  Dec 14, 2005 5:14 AM By Debra Ellis

’Tis the season to count blessings, enjoy time with loved ones, and make predictions about the year to come. But let’s leave predictions regarding consumer confidence, the job market, and the stock market to the economists. Those numbers have little effect on individual businesses creating long-term relationships with their customers. Instead, let’s focus on the […]

FedEx Announces 2006 Rates  Dec 06, 2005 6:02 AM By John Fischer

Effective Jan. 2, Federal Express Corp.

PERFECT PARTNERS  Dec 01, 2005 10:30 PM By MCM staff

Forging a relationship with a vendor is a little like romance. If it’s all about money, you’re in trouble.That’s why John McManus, president/founder of

A Winning Team  Dec 01, 2005 10:30 PM By MCM staff

Merchandising is arguably the most important department of a catalog/e-commerce/retail operation. If the product isn’t appropriate for the target audience,






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