Cross Channel ARCHIVE

How to build a customer contact plan  Dec 01, 2005 10:30 PM By Jack Schmid

Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing

Ho ho ho: more promos  Dec 01, 2005 10:30 PM By MCM staff

Faced with flagging consumer confidence and high energy costs, skittish marketers aren’t taking any chances. Even before the holiday shopping season was

PERFECT PARTNERS  Dec 01, 2005 10:30 PM By MCM staff

Forging a relationship with a vendor is a little like romance. If it’s all about money, you’re in trouble.That’s why John McManus, president/founder of

A Winning Team  Dec 01, 2005 10:30 PM By MCM staff

Merchandising is arguably the most important department of a catalog/e-commerce/retail operation. If the product isn’t appropriate for the target audience,

Catalogs as Portal: Why You Should Keep On Mailing  Nov 30, 2005 9:07 PM By Janie Curtis

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the

Selling to Seniors  Nov 01, 2005 10:30 PM By MCM staff

About 12.4% of the U.S. population or some 35 million people are now age 65 and older, according to the U.S. Census Bureau. By 2020, that population is

Calling out  Nov 01, 2005 10:30 PM By MCM staff

Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in

MERCHANDISING  Nov 01, 2005 10:30 PM By Heather Retzlaff

The world is a merchant’s oyster, according to respondents of Multichannel Merchant’s 2005 Benchmark Report on Merchandising. Sixty-nine percent of respondents

Follow the service leader  Nov 01, 2005 10:30 PM By Liz Kislik

Customers should never have to work to get service. They shouldn’t be obligated to know their customer numbers or item numbers before they can enjoy the

Making non-catalog lists work  Nov 01, 2005 10:30 PM By Mark Del Franco

Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger






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