Cross Channel ARCHIVE

LOYAL SUBJECTS  Oct 01, 2005 9:30 PM By Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they

Taking Credit  Oct 01, 2005 9:30 PM By Margery Weinstein

Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer

Forecasting Profits  Oct 01, 2005 9:30 PM By Margery Weinstein

Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.

Promise privacy and security  Sep 01, 2005 9:30 PM By Jerry Cerasale

Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time

SSUTA: Much ado about little?  Sep 01, 2005 9:30 PM By John Fischer

The Streamlined Sales and Use Tax Agreement (SSUTA) goes into effect Oct 1. What does that mean to you? For now, probably not much. On July 1, tax officials,

The Price Is Right  Sep 01, 2005 9:30 PM By Leila Griffith

I recently had a yard sale, the first I’d ever held on my own. Most of the items were priced from 25 cents to $10. I was enjoying particularly lively

Beating the category killers  Aug 01, 2005 9:30 PM By Margery Weinstein

Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices

Co-ops kick it up a notch  Aug 01, 2005 9:30 PM By Mark Del Franco

Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage

Speaking to the Hispanic market  Aug 01, 2005 9:30 PM By MCM staff

Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And

What You Can Learn from “The Fantastic Four”  Jul 13, 2005 7:35 PM By Debra Ellis

The movie






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