Subscribe


 

Cross Channel ARCHIVE

Site Search: Leading the Customer to Purchase  May 17, 2013 6:56 PM By Erin Lynch

Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.

How to Snag the Mobile Shopper  May 16, 2013 7:22 PM By Erin Lynch

While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.

Designing Your Site for the Mobile Customer  May 15, 2013 4:18 PM By Terry Costa

Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several months? If so, you should be thinking about offering a mobile-optimized experience (if you haven’t already). The truth is, only about 10% of all websites […]

Ron Johnson Saga Showed Why Data Still Matters  May 15, 2013 1:44 AM By Steve Wellen

Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.

USPS Looking into Possible Postage Increase  May 10, 2013 5:45 PM By Erin Lynch

The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.

Using Social Media as a Customer Service Tool  May 09, 2013 8:12 PM By Erin Lynch

brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”

Mobile Marketing Set to Hit $400 Billion by 2015  May 09, 2013 3:56 PM By Erin Lynch

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.

Consumers Want Customized In-Store Experience Over Online Shopping  May 09, 2013 3:49 PM By Erin Lynch

More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.

How Mobile is Being Used In Store  May 09, 2013 2:28 PM By Erin Lynch

Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.

Survey Finds Catalog Mailers Prefer Monday Delivery  May 09, 2013 2:13 PM By Daniela Forte

The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.






© 2014, Access Intelligence, LLC. All rights reserved.