MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelMay 20, 2013 2:56 PM By Mark Simpson
Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.
Cross ChannelMay 17, 2013 6:56 PM By Erin Lynch
Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.
Cross ChannelMay 16, 2013 7:22 PM By Erin Lynch
While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.
Cross ChannelMay 15, 2013 4:18 PM By Terry Costa
Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several months? If so, you should be thinking about offering a mobile-optimized experience (if you haven’t already). The truth is, only about 10% of all websites […]
Cross ChannelMay 15, 2013 1:44 AM By Steve Wellen
Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.
Cross ChannelMay 10, 2013 5:45 PM By Erin Lynch
The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.
Cross ChannelMay 09, 2013 8:12 PM By Erin Lynch
brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”
Cross ChannelMay 09, 2013 3:56 PM By Erin Lynch
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
Cross ChannelMay 09, 2013 3:49 PM By Erin Lynch
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.
Cross ChannelMay 09, 2013 2:28 PM By Erin Lynch
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.