MULTICHANNEL MERCHANT » CROSS CHANNEL
What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.
Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
Sharing personal data about yourself without knowing where it goes can be scary. Affluent consumers are hesitant in surrendering personal information when making purchases online or in-store. The Luxury Institute surveyed U.S. consumers with a minimum household income of $150,000 about their attitudes on privacy and experiences.
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.
During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.