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Cross Channel ARCHIVE

Target Unveils Cartwheel on Facebook  May 08, 2013 8:29 PM By Erin Lynch

Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.

The Power of SMS Marketing  May 08, 2013 6:08 PM By Erin Lynch

When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.

Reaching the Customer through Personalization  May 08, 2013 3:23 PM By Erin Lynch

When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.

Omnichannel, In Store Data, and Mobile Are Retailers Top Priorities  May 08, 2013 2:37 PM By Erin Lynch

In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.

Shoppers Splurge More on Mom than Dad  May 07, 2013 2:52 PM By Erin Lynch

When it comes to making purchases for their parents, consumers worldwide spend up to three times more on Mother’s Day than on Father’s Day, according to an infographic from Rakuten.

Near Flawless Creative Execution  May 06, 2013 3:19 PM By

In our rush to embrace all things related to mobile, omni-channel, and social media, Bill LaPierre of Datamann keeps seeing a total disregard for good execution of basic catalog creative elements.

How to Optimize Search for Mobile Customers  May 02, 2013 8:28 PM By Erin Lynch

Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.

The Do’s and Don’ts of Email Marketing  May 02, 2013 7:31 PM By

In 2012, engagement with emails was the most popular online activity. How did that translate in terms of ROI from a marketing perspective? Well as my fellow employee Tom noted in a previous post, Listrak reported that emails in 2012… Read Full Article The post The Do’s and Don’ts of Email Marketing appeared first on […]

Reaction to #JCPListens Storified  May 02, 2013 2:03 PM By Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.






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