MULTICHANNEL MERCHANT » CROSS CHANNEL
What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.
Backcountry.com, an online outdoor retailer, has expanded its global reach with the acquisition of Bergfreunde.de, an ecommerce company that caters to outdoor enthusiast in Germany, Austria, and Switzerland.
With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.
The Cyber Weekend holiday was one for the record books for online merchants. The influx of holiday shoppers also meant and increase in holiday contact center calls. However, according to a recent survey conducted by StellaService, a majority of consumers spent most of their holiday weekend on hold.
Aeropostale, a specialty retailer of casual apparel for young women and men, released its third quarter results, which showed a 15% decrease in net sales and comparable sales, which include the ecommerce channel. CEO Thomas P. Johnson said in the release that he was “disappointed in the overall performance as customer adoption is occurring more slowly than we would like against the backdrop of a challenging teen retail environment.”
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.
Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
Cyber Monday proved to be the biggest online sales day in the history of Walmart. In fact, according to the retailer, from Thanksgiving through Cyber Monday was the highest five-day stretch in online sales for the retailer in its history with over one billion page views processed.
Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.